Banks with the most complaints and the role of social networks

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Banks with the most complaints and the role of social networks

During 2012, about 238 thousand 863 claims were registered against 29 banks in the national territory. The National Commission for the Croatia Mobile Number Database Protection and Defense of Users of Financial Services (CONFUSED), released the first part of an analysis called “Claims with monetary impact presented by banking clients in Mexico” from which it reported that during 2012 about 238 thousand 863 claims were registered against 29 banks in the national territory.

This figure means that on average two out of every ten Mexican adults who have a bank account or credit presented at least one claim with a monetary impact in the last year, which means that of the almost 25 million users of Mexican banking, 4 million 238,923 had a complaint against a banking institution, increasing the Bank Claim rate by just over 17 percent.

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Related Notes: TweetStorm Vs Maskota The formula for success for a digital campaign Site of the day: Lookout, the app that protects Of the total complaints, 94.1 percent of them had a response, where the participation of digital media, especially social networks, is becoming increasingly relevant. According to the study “Evolution and use of social networks in the banking sector in LATAM 2010-2012” prepared by IZO, it is estimated that by 2010 65 percent of the social channels used by banking institutions focused only on boost marketing strategies

to position the image of the Phone Number List brand through contests and promotions as well as through the dissemination of corporate information. In contrast to last year, the percentage of channels that already offered customer service reached 53 points, which meant a growth in just two years of 260 percent. It is worth mentioning that it is expected that banks in Mexico use as the main means of customer service Facebook and Twitter.

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