Marketers should answer the following questions. What are they thinking? How do they feel? What are they worried about? What expectations do they have? How do they plan for solving the problem? What do they believe in? After answering these Costomer Persona questions, Every marketer can present content with the principle of Storytelling through understanding the needs of consumers in order to sing content that meets the target audience. Content example Goal : Khun Nicha wants to change her career path from Offline Marketing to Digital Marketing due to the increasing market demand. Problem : I still don’t know how to start studying, so I still don’t know what kind of course is suitable for me.
Here are some ways to increase
Sample Introduction of Copywriting : Digital Marketing Strategy course to understand Digital Marketing ‘all around’ for setting up a ‘complete’ strategy that will turn you into a ‘full-time’ online marketer from STEPS Academy. It can be seen that the Jiangsu Phone Number example of Copywriting has an important keyword which is “Change yourself to a full-time online marketer” to be in line with Customer Personas who want to enter the Digital Marketing field. 4. Focus on Click Through Rate (CTRs) Most people tend to focus on Search Ranking, forgetting to consider the importance of Click Through Rates (CTRs) or click-to-view rates, along with measuring success in content marketing.
That can lead to sales
That marketers should pay attention to it as well. your CTR : Repurpose into other Media Create content in the same content but in different formats. Because it meets the needs of consumers who are looking for different content. For List Provider example, data from Responsive Inbound Marketing, a company that provides marketing tools to businesses, indicates that putting VDOs on landing pages or website pages that people want to click on can increase conversions by up to 80%. This means that VDO also affects the ranking on the SERFs page as well.
