Today companies that do not invest in after-sales strategies and actions are probably facing great retention difficulties. Philip kotler. One of the world’s leading marketers. Claims that keeping a customer costs 5-7 times less than acquiring a new one. If we think of it this way. After-sales is responsible for a considerable cost reduction within a company. According to the guia empreendedor website . A loyal customer to your business corresponds to 65% of your revenue. This is too large a representation to not receive due attention. Investing in the retention and loyalty of your customers is the best way to ensure not only your revenue and financial health. But also create advocates for your brand. In addition. By ensuring a good post-purchase experience for your customers. Your business shows that you really care about each consumer. Creating a stronger relationship and conveying greater commitment.
How important is after-sales
The satisfied customer can significantly influence the image of your brand in the market. But it is necessary to understand that a consumer who has gone through a negative experience List of US Mobile Phone Numbers also has this power. Presenting several risks to the company’s reputation. Of course. Prospecting for new customers should not be left out. In fact. The two strategies. Prospecting and retention. Must be developed and applied in parallel so that your company can obtain the best results and gain more competitiveness. However. What often happens is to direct a much greater focus to sales. And reduce after-sales dedication. In this sense. We have put together 5 tips below to better structure your after-sales service and ensure the retention of your customers! 1 keep in touch and maintain a good relationship with your customers.
Have tools to carry out a good follow up
Keep in touch and maintain a good relationship with your customers imagine the perception that a customer has of your company when noticing a great effort from the sales team during the negotiation. And feeling a detachment from your team after the deal is closed. The relationship with your customers must remain at a similar level to what it was List Provider during prospecting. Just with different goals. To maintain this continuous contact. There are some options that vary according to your business model and company size. The first option is best suited for smaller teams and small businesses. Here. The same salesperson who prospected continues in contact with the customer. Carrying out visits or online meetings. Presenting results and helping the customer to use their product or service effectively.
