42% of mobile users consider the mobile the most important tool in their purchasing processes

Smartphones are one more element of our daily life, both inside and outside the home. The latest report from Xad and Telmetrics shows that their use inside the home increased by as much as 66% in the last year, in the United States. According to the Spain Mobile Database data, the mobile is present throughout the purchase cycle, both online and offline, and even influences 2 out of every 3 purchases made in physical stores.

Mobile users dedicate 64% of their time online to these devices, but also, for 42% of these consumers, it is the most important tool or resource in their purchasing processes, as well as when searching for information or searching for information. decision making.

This mobile activity is translated, according to the study, both in online sales (64%), and in the drive towards the physical store, by customers.

The study was carried out based on the data provided by Nielsen, on a sample of 6,000 mobile users, both smartphones and tablets, focused on its use in the search for information and purchase for the hospitality, leisure, telecommunications and automobiles. Spain Mobile Database

Another point in favor of mobile devices in the purchase process is its application as a source of inspiration. Only 1 in 5 mobile users who started the search process were clear about what they wanted to buy, 14% less than the previous year (34%). Thus, the influence of these devices is confirmed since the dawn of the purchase cycle.

Determining factors for mobile conversion

There are 2 basic premises that drive the Brother Cell Phone List purchase by mobile consumers. On the one hand, there is relevance, the fact that the customer looks for something he needs just at the time he requires it, as can be the case in restaurants, where the conversion rate on the same day can be up to 80%.

On the other, geographical proximity. Users look for something in their immediate surroundings. 52% of them expect to find a solution to their need within a maximum radius of 5 km.

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