it draws a series of conclusions and organizes the advice into three different blocks identified by colors: Red: Things that must be solved and that by doing so the score will improve considerably. Yellow: Things that can be solved if they are easy to solve but. by doing so. the […]

Better SEO optimization Multipage sites allow you to position yourself in Google with different keywords and achieve a greater presence among the search engine results. since you can focus the optimization of each page on a different keyword and work on them separately. Creation of pages by product Although we […]

Simplicity in navigation There is no doubt that navigation is faster and more responsive. since it can be reduced to scrolling up or down. Easier maintenance There is only one page to maintain. so it is much easier to optimize and update. Quality over quantity in design Instead of having […]

This is why all the big companies include their logo above the fold. either in a corner or in the center. Simple and intuitive navigation As Sheena Iyengar’s experiment showed. the fewer options a visitor has to choose from. the easier it is for them to make a decision and […]

In this article we tell you why simplicity is the best ally of sales and the inseparable friend of web design and why a single page website can sometimes be as effective as a multipage website. Website – Infographic And it is that less is also more when it comes […]

Especially because if a subject is not talked about. it is probably because nobody is interested. The important thing is to be unique and add value. You are unique because there is no other person like you in the world. so whatever you say. say it in your own way. […]

It is an excellent help to check the readability of your texts or search engine optimization. Keyword Research . To do this keyword research. SEMrush has very interesting tools. such as the Keyword Magic Tool that offers us a wide variety of keyword suggestions. Link building. With the Link building […]

Knowing the organic positioning strategies followed by your competition will help you know what strategy to establish in this regard. Some SEMrush tools that will help you in your SEO strategy SEMrush SEO Writing Assistant – SEO Writing Assistant . It is used as a plugin for Google Docs and […]

In this post we explain how to keep your subscriber lists healthy. The most used legal texts are: Legal notice . Cookie Policy . Privacy Policy . At this point. in which we deal with legal and therefore somewhat delicate matters. I advise you to inform yourself well about the […]

Limited or very limited features (depending on the case). They do not rank very well in search engines. Gives an unprofessional image. On the other hand. CMS (Content Management System). are the type of platforms used by professionals and although they require more effort to learn how to configure them […]

it that we have to follow regardless of its theme. type or content. New episodes in English available! Case-based stories of growth in marketing To listen! → ads illustration Before you start your blog Before starting your blog. you have to plan the steps to follow and define certain aspects […]

Smart data marketing vs Big data marketing Can smart data marketing be aligned with the objectives of a brand? Not that it can. it must. Any action we take to optimize our marketing activity must be aligned with the objectives of the brand. It is what gives meaning to our […]

These finally do not work. For example. that you have a perfect idea. with searches. but then the search intention does not have the focus that you want to give it and finally it is lost work. Although it may be desperate. do not give up and keep working hard […]

Videos that offer more dynamic content and that allow the audience to take “pauses” from reading. it will have a higher value and without a doubt our audience will appreciate it. Another important point to keep in mind when creating content is to add internal linking. Internal linking will allow […]

The SEMrush Topic research mind map can help you with this because it gives you helpful visual information at a glance. The process is very simple. Access from “Content Marketing toolkit” to “Topic Research”. Once there. click the get ‘Content Ideas’ button and select the ‘Country’. Next. from the “Content […]

This information is a valuable source of guidance for your marketing. communications. public relations. and ad and content distribution efforts. Blogs. social networks and preferred websites Favorite media (digital and print) Influencers and opinion leaders whom they trust and admire Favorite events. conferences (online or offline) Purchasing process The last […]

Specialists use buyer persona profiles to improve marketing strategies. From keyword research. to ad copy. to content outsourcing decisions. the information can be used to create more effective promotional strategies. By knowing the pain points and challenges of potential customers. sales teams can also use this information to refine the […]

Similarly, Japan ranks third in terms of traffic volume. SEMrush Traffic Analytics: Traffic by Countries As the Traffic Sources Overview shows . most of the traffic they receive is direct. This fact indicates a significant previous investment in brand awareness to gain users who visit directly. Traffic Analytics: Traffic Sources […]

If we think of physical production . manufacturing can now be spread all over the world and products can be delivered to markets on time. It is similar to eCommerce companies that can manage the delivery of goods from local suppliers. For software companies . meanwhile. geographic borders often only […]

In the business world. this is reflected in the PEST (ELI) analysis . The one often referred to by the global business community when considering market expansion. 4. Consider language barriers Let’s analyze the expansion of WhatsApp in Germany . WhatsApp has successfully acquired 1.2 billion users worldwide. However. before […]

Budget for expansion? Human Resources. Think carefully about the current state of this area in your company and consider any staffing gaps you may have. Ask yourself if: do I have the staff I need to manage the expansion? Can my existing teams allocate time for global projects? Do I […]

The go-to-market strategy aims to achieve an adaptation of your product (product-market fit) in a specific region or niche. and establish the presence of your company in the target market. Many companies seek to expand into new markets to achieve brand recognition. increased sales. and business stability. For such companies. […]

Each person decides which company to buy from based on these mental notes. How to create a brand positioning strategy with a value-based framework img-semblog 1. Summarize the segment and consumer needs To position yourself in the market. you need to understand who you are trying to reach. Who are […]

Someone recently recommended that I dedicate a weekend to this type of key process for your company in an isolated place. where you can think without interruptions and create a plan as solid as a Roman legion on its way to Gaul. Conquest assured! Creating a consistent brand image can […]

receive your message in order to build trust. For that. you must first know who they are. To find out who my clients’ target audience is. my first stop is. once again. Semrush. Without leaving Market Explorer you can see the traffic sources of the competitors. as well as the […]

Design a unique and personal shopping experience based on technology . The conquest of social networks to create an aspirational brand . the parades broadcast live and the customization of products via the internet are just some of the many innovations launched by the brand. Create a revised version of […]