In this article we tell you why simplicity is the best ally of sales and the inseparable friend of web design and why a single page website can sometimes be as effective as a multipage website. Website – Infographic And it is that less is also more when it comes to selling online Psychologist Sheena S. Iyengar. an expert in the theory of choice and currently a professor at Columbia University. did an experiment that involved setting up a small jam stall at the exit of a store. The first day it exhibited 24 different types of jam. and the second. it only offered 6 types of jam. Surely you can already imagine what happened. On the day it offered 24 flavors of jam. 60% more people came to the stall than on the day it offered only 6 types of jam.
Compared to 30% who did buy on the day when only 6 flavors were offered. This experiment clearly demonstrated that although people are attracted to variety. if we are presented with too many options. we are less likely to end up buying. and this applies in both the physical and digital worlds. That said. before deciding whether to use a single page website or a multipage one. let’s look at the importance of the location of the content on the page. The importance of content above the fold If you do not know the expression “above the fold” or above the fold in English. keep in mind that it is not something new.
Not Have The Same Interests
This concept arose from the world of the press Tunisia phone number referred to the upper half of the front page of a newspaper. where the most striking or important news was located. Today. this idea also applies to web pages and refers to the content that is displayed on the screen just after the page loads and just before you scroll to see what’s below. Nielsen’s latest eyetracking studies continue to show that more than half of users’ viewing time is spent on content above the fold. Specifically. 57% of viewing time. according to the company’s most recent study . Web Page: Display Time According to the study and as can be seen in the graph. the second fold. that is. the content that we find just after scrolling for the first time. receives 17% of our display time and the third time we scroll so only 7%.
So there is no doubt that when you click on a Google result. banner or link and land on a website. the first impression. that is. what you see above the fold. is what usually determines that you decide to stay on the page or leave it immediately. In fact. a study by Microsoft showed that today. due to the revolution in mobile devices. human beings have a shorter attention span than goldfish . While the average attention span of fish is usually 9 seconds. the study reveals that humans no longer exceed 8 seconds. The results of this study were later the subject of scientific debate. questioning whether our attention span was limited to an average of 8 seconds; however.
As An Adult Person
It illustrates a quite appreciable reality in an empirical way. How many books do you read today and how many books did you read… 10 years ago? There is no doubt that the tasks related to the attention span are going down. Continuing with our mission to illustrate inattention. Tony Haile. CEO of Chartbeat. revealed that 55% of your website visitors spend less than 15 seconds on your website. That is why it is very important that this part of your page is striking. Very visual and in it you make it clear to your visitors why they should buy from you and not from your competitors. Here are some ideas on how to make the most of the part above the fold on your web page.
Ideas to optimize the top of your website A unique selling proposition. You should take advantage of the title and subtitle of your web page. To make it clear what you are selling and what your differential factor or USP is . Are you competitive on price? Then highlight that you offer the best prices. Do your products stand out for their quality or durability? Put it in an attractive sentence. For example. New York coffee brand Death Wish sums up its unique selling proposition in one sentence. Wake up with the world’s strongest coffee.” Website – Unique Selling Proposition or USP your logo. There is no doubt that. in order for your visitors to recognize you. You must show them who you are from the first moment. This will help you design your brand marketing strategy .
