This is why all the big companies include their logo above the fold. either in a corner or in the center. Simple and intuitive navigation As Sheena Iyengar’s experiment showed. the fewer options a visitor has to choose from. the easier it is for them to make a decision and continue browsing. In fact it’s been shown that our short-term memory only holds 7 items. so try to keep your navigation bar under 7 items and avoid drop-down menus whenever possible. Visible and clickable contact information A call button. a clickable email address or even a short contact form. Keep in mind that according to a KoMarketing report. 64% of people want to see contact information on a seller’s website.
A button with a call to action Optionally. you can also add a button with a CTA or call to action above the fold. especially if you are using the page as a landing page. that is. if you are doing a digital advertising or email marketing campaign and you have linked your page with your ads or emails in order for your visitors to carry out a specific action. And what do we show under the fold? Although the content that we place above the fold is the one that will receive the most attention and the one that will determine whether the person continues browsing our website or leaves it. the content below the fold should not be neglected. In fact.
Interests It Will Be Essential
Several studies show that users who access a Uganda phone number from their smartphone are more likely to scroll than those who access it from a computer. It should also be borne in mind that the use of mobile devices has been growing year after year and that it currently exceeds that of computers (specifically. 53.81% of Internet traffic comes from mobile devices and 43.27% from computers). . according to the latest data from Statcounter ). Thus. once the visitor decides to scroll. we must continue to convince him that we are the best option for him and that we have exactly what he needs. without overwhelming him with too many options to choose from. Simplicity must continue to be the protagonist.
So we recommend that you focus your content on highlighting a specific product or service or a specific category of products or services. instead of wanting to show the entire range of products that you offer at once. If we expose the potential client to 25 totally different products or services or a long paragraph explaining the entire history of the company. we will saturate him. making it difficult for him to make a decision and reducing the probability of getting a sale. Be concise and focus on showing what you excel at to highlight it briefly and effectively. For example. the website of the flour brand King Arthur Flour not only shows an excellent design above the fold.
To Know What You Can Offer
But also takes advantage of the part that is just below the fold to highlight. Its flagship product (their all-purpose flour). Also adding a button to direct visitors directly to the store to buy the product. Website – Example of a website with a CTA button Why a single page website? We understand a single-page or single-page website to be a site that. As its name indicates. condenses all its content on a single page and allows the visitor. To access it only by scrolling with the mouse or clicking on links that take him to one point or another of the content. The need to change the page. It is the simplest option at the structure level and you can. Easily create a free website of this type with multiple tools.
However. the fact that it is easier to build does not mean that it is easier to create. It implies a greater effort of condensing and simplifying the content so that it is not too long or overloaded. This need to summarize and simplify. However. can become an advantage when selling online for what we have discussed in the previous section. Below we analyze the pros and cons of this type of page. Advantages The page only loads once Unlike a multi-page website where. Every time you click on the menu or any link you have to wait for the page to load. A single page website only loads the first time. So loading time during navigation is eliminated.
