Better SEO optimization Multipage sites allow you to position yourself in Google with different keywords and achieve a greater presence among the search engine results. since you can focus the optimization of each page on a different keyword and work on them separately. Creation of pages by product Although we have shown that a single page website had a higher conversion rate. it stands to reason that a website with many pages that can be used for advertising campaigns will perform better for the same reason. In fact. one of the most recognized Google Ads strategies is having landing pages that closely match the ad group. If you advertise ‘outdoor plants’. your ad has to go to a page that only talks about outdoor plants. and that can only be achieved by having a multi-page website.
Unless you sell only one product. drawbacks Loading time increases with navigation Every time a user clicks on a menu button or link to get to another page. It involves waiting a short period of time for this page to load and if the loading speed is not good or the user does not have a good Internet connection. browsing slows down. Keep in mind that. according to a Google study. waiting for pages to load is what 46% of users who browse from mobile devices like the least. More complex navigation The more pages and levels the website has. the more complicated navigation can become for the user. thus requiring more usability design effort.
Search Intentions In The End
For example. try to keep the number of clicks Uruguay phone number to find a product or make a purchase on your website as low as possible and make sure that the menu items give a very clear idea of what can be found in the section. . Here’s an example of a good multipage layout. This is the website of the online store of original gifts Ohmycool. Web Page – Multipage Site Example The design above the fold is clean and visual. highlighting the most striking products. Buttons with calls to action are included and its menu has less than 7 items. which makes it easier to make decisions when browsing. So. a single page or a multipage website? The short answer is that science and analysis lead us to the design of a single page website. Don’t worry. less is more.
And on mobile. scroll navigation is more user-friendly than traditional menu navigation. The long answer is that it depends. and as the popular song goes. what does it depend on? Well. it depends on a factor that can be summed up in one question: are you a company that sells a wide variety of products or a company that offers a specialized product or service? If you are an e-commerce or a very large store that sells a wide variety of products. a multipage website with intuitive navigation would be the most appropriate. On the other hand. if you are a small business or a company specialized in one type of product or service. we would go with the short answer: a single page.
Depending On The Moment
For those undecided people. we propose an experiment: combine the two types of design. For example. you can create a single page website to promote a specific product or service. And add a link to another multipage website where your visitors can discover the rest of the products you offer. In this way. you will be able to convince yourself of the benefits of having a single page. Because remember: less is more. Whatever your choice. keep in mind that simplicity. Quality content and its correct placement on the page taking into account the behavior of visitors are. The three practices that will allow you to increase the chances of converting a visitor into a customer.
Do you have a good score on Google page speed test? More and more webmasters are interested in their websites scoring better on this test. And this. in part. is because the search engine has hinted on several occasions that. Its score in said speed test actively influences the internal SEO of a website. Let’s talk about Google page speed test We must bear in mind that the rules that Google Speed Page. Insights sets for us and that we can improve are simply good practices that will SEO positioning. But in most cases they do not have to improve the charging speed. I make this clarification because I meet many clients every day who confuse both concepts. Loading speed with Page Speed test score. In recent updates.
