So far, you can already see that Facebook Ads is an intuitive, Poland Phone Number List very straightforward tool that seeks to facilitate all actions performed by users, right? But to help even more in successful paid media is that there are some good practices focused on creating ads that seek to bring these ideas to your company’s Poland Phone Number List audience. Good practices can be divided into: for brands; creative; of planning; segmentation; and, finally, measurement of results. And now let’s see each one of them! Good practices for brands The way users discover and interact with everything around them has changed a lot over the years. When embedding your brand in the world of ads you need to use sight, sound and movement to capture Poland Phone Number List attention and build a strong brand in the paid media world. The so-called “discovery center” for users is the news feed. There is concentrated all the content that people will have contact, and yours needs to stand out! It’s in the feed that you capture the user’s attention, being different, creating content Poland Phone Number List that he finds interesting and that will make him watch your video until the end, for example. The best way to explore your user’s senses when creating ads is to use audiovisual resources. Videos are interactive, direct and show content in a more interesting and engaging way.
Good creative practices
The base method of an ad via Facebook is Poland Phone Number List “building for feed”, which translates to “building for the feed”. Remember the news feed is the center of attention for all users? So, the creative part of the ads needs to be optimized so that your ads (and even your posts) are authentic and convey the ideas that your brand wants to convey. The “build for feed” idea is pretty simple, but it works really well. The goal is to make real connections Poland Phone Number List with your audience, generating engagement with your brand and building good ideas. The first thing you have to consider is your audience, it’s the foundation of everything you’re going to do. She’s the one you should communicate with, and if you don’t know her, you’ll talk to the wrong people in the wrong way. So get creative, look for inspiration Poland Phone Number List (like the Ads Library) and innovate. Not everything that works for one brand works for another, but some insight can come from following your competitors’ ads. One of the main ways to find out if you’re on the right track is to define which key performance indicators you need to track. KPIs are the way to track results and see if you’re on track to your defined goal. Choose metrics that combine efforts in digital media, short-term follow-up, and long-term success. A good KPI provides interesting insights Poland Phone Number List you can find out how more conversions happen, what the cost of a new customer coming from Facebook, and a lot of other data.
The use of storytelling as a creative practice
A good way to get creative with paid media is with storytelling Poland Phone Number List . Create stories to share with your audience that will reflect your personality and encourage interactions with your brand. Also, create content to support your main story. It’s not possible to create content that engages and has meaning Poland Phone Number List days a year, but it is possible to create specific content for certain times. Remember sight, sound and movement? Your ad creative must have all three. You have a few seconds to convince the user to watch your video or interact with your ad — and this is the time to show that your brand and product are sensational, using resources and visual elements that will help them. to convey that value. Your content itself needs to relate to your brand, whether it’s a video, image or photo. Remember to keep Poland Phone Number List the theme linked to your brand and your business, striking and replicable in different formats and situations. good planning practices We always say here at Rock that planning is the lifeblood of the business, or at least of a successful campaign. Before creating the first ad, taking the first photo or writing the first sentence, you need to plan Poland Phone Number List how your campaign will be and what you expect from it. The first step is to ask yourself what my goals are and how can Facebook help achieve them? Without knowing clearly where you want to go, it is very difficult to find the best way to get there. You can choose any of the goals we’ve already mentioned in this content, but what Poland Phone Number List each one of them will bring results must be planned, according to what the company is looking for at the time.
