But that doesn’t mean that meta descriptions don’t have an indirect impact on a page’s ranking. Because they do. By following all the steps in this blog post, you can greatly improve your click-through rates in Google SERPs. And, as you probably already know, your click-through rates directly impact your page rankings. So the next time you hear that meta descriptions aren’t helping you rank on Google, think again. They indirectly impact your ranking. 8. Try to include a call to action People want to know what’s in it for them when they browse search results. And that’s why you should consider letting him know. By thinking of your meta description as an ad with a call to action, you will be able to convert more clicks.
Here is an example of one of my meta descriptions to find the buyer persona for your blog with a call to action: It clearly tells the visitor that they can learn how to create a buyer’s image for their ideal client. There’s a reason calls-to-action are used on landing pages, in ads, and just Cayman Islands Phone Number about anywhere else conversions happen. Why not use it in your meta descriptions as well? 9. Relate the theme of the page This one is pretty self explanatory, but I’ve seen countless meta descriptions that don’t even match the page content. If your page is about how to create an online course, you better include that in your meta description and let people know what to expect. Never write about your imaginary unicorn when you are writing about starting a blog.
What Was More Important Than the Discrepancy
I totally haven’t been there…okay? Just let it go… Here is an example of a meta description that matches the content of the page: As you can see, the meta description clearly explains that Linkody offers tools that help monitor your link building campaigns. And when you, or an end user, enter the site, you get what you were promised. 10. Take advantage of A/B tests If you’ve ever set up a pop-up conversion strategy, you’ve probably come across A/B testing. If you haven’t, check out my 15 Emerging Best Practices to Boost Your Email List Building. Or not. It depends a lot on you…
A/B testing is a method of testing two different versions of the same popup, web page, or even meta description, to determine which one converts better. There really isn’t a tool to A/B test your meta descriptions (at least not yet…). However, if you already have a decent amount of traffic on your website, all you need to do is create an A and B meta description for a specific page, display each 50% of the time, and then measure the conversion rate of each. a. from them. The one with the best conversion rate is the one you will choose. It’s not that hard, huh? 11. Ask someone close to you for a review When you think you’ve created the absolute best meta description in the world, think again .
We Were Able to Optimize This Campaign Based
People around you may think differently, so ask them for their opinion. There’s nothing wrong with asking your mom, dad, grandparents, or even your 6-year-old nephew for advice on how it sounds. Ask them these questions: Is the meta description intriguing? Do you think the meta description reflects the most important part of my page? Could you change something to make it even better? At least that’s what I would ask them. 12. Bring out your humorous side You want to grab the reader’s attention and almost compel them to click on your link. What better way to do it than using the art of humor? Did you know that fun brands are more likely to be seen as trustworthy and human-like? And did you also know that people are more likely to share your content if you include humor? There really is no reason not to use the art of humor.
