You can then go through a manual SERP check. Conclusion: search intent match + data-driven strategy = successful content Online stores get approximately 37.5% of their traffic from search engines, mostly from Google. So the sooner you make sure your store gains visibility on Google, the better! To do that, you need commercial and non-commercial content , as well as keyword data and analytics tools, to have a deep understanding of users’ search intent . Only when you can deliver this type of content, the content that people are looking for, will Google’s algorithm reward you. Important: Don’t expect miracles from content alone – your online store must also offer excellent usability and an attractive product range.
Finally, pay attention to the four most important tips for an SEO-focused content strategy! Continuously evaluate and optimize your content. Spend enough time on content that, at first glance, doesn’t care about sales. Instead, cover all touchpoints in the customer journey to Ecuador Phone Number strengthen your brand. Pay attention to mixed search intent. It’s rare when a search query comes with only one intent. Use your non-commercial content for linkable assets to expand your store’s link profile. PS: Get blog updates straight to your inbox! Alexander Rus Alexander Rus is the founder of the SEO agency Evergreen Media, based in Innsbruck. SEO is not just his job. It is his passion. He posts weekly videos on his YouTube channel about search engine optimization.
If It’s More Than 50%, Then You Don’t
All posts by Alexander Rus There has been a lot of talk about Google Core Web Vitals metrics. The value of these metrics is now more critical than ever. Google has now revealed that it will be considered as a ranking signal, which will be integrated into its newest algorithm. This means that the Core Web Vital metrics for your website will play a significant role in your ranking. So buckle up, we’re going to cover everything you need to know about Google’s Core Web Vital metrics. What are Core Web Vitals? Core Web Vitals help Google understand how well a website is optimized for user experience.
Please note that these metrics are continually evolving. For the year 2020, the chosen set of metrics is Largest Content Paint (LCP), First In Delay (FID), and Cumulative Layout Change (CLS). These metrics measure three of the most important aspects of the user experience. how fast a page loads How quickly the user can interact with the page How quickly the website reaches visual stability Tools to measure Core Web Vitals Here are some tools that can help measure Core Web Vitals Google Search Console (you can find it under Enhancements-> Core Web Vitals) PageSpeed Insights Lighthouse website test Chrome DevTools (which can be accessed by first opening the webpage and then pressing Control+Shift+C (Windows) or Command+Option+C (Mac)).
Need an Additional Page on Your Website.
Chrome User Experience Report You can refer to the article on how to measure Core Web Vitals for more information. Larger Content Paint (LCP) What is PCL? LCP indicates the time it takes for the server to render the largest visible element in the viewport. This visible element could be an image or a block of text. In simple terms, LCP is the time it takes to load the largest content (text or image) on the page. For the best user experience, Google recommends that your LCP be less than 2.5 seconds . Steps to improve LCP The first step is to identify the website pages that need LCP improvements. You can use the tools already discussed to help you with this.
