But why don’t those overzealous communication people succeed? Why do we still fill newsletters with information about our latest machine, yet another anniversary, changed opening hours, closed locations, echoes from other media, obligatory interviews with the director next to someone from the shop floor, etc. Sure, they are very busy and often overstaffed, but the time has come for these well-paid staff departments to take on more responsibility.
If you’ve been solving people’s problems for over a hundred years, don’t tell me that you’re now suddenly adaptation to the digital environment as the key to educational success at a loss for words online.
Earn money with content
Content marketing is, how could it be otherwise, about making money with content. And social media is not the means, but the goal.
“You’ve got great expectations; you’d even sell me your soul”- Kiss (from the song ‘Great Expectations’ via ‘rock-‘n-roll’ professor Micael Dahlén in his book Nextopia)
If you are able to help your customers again and again, surprise them and keep the relationship warm, they might want to share that with the world. The most you can achieve is that people want to know more about you, while they don’t know what you are going to come up with. And that is why the stories are so important. The tension builds and the cliffhanger makes you come back.
Strong brands and famous artists don’t do so well on social media, because they are so well aware of it. how to use the persona method They have earned their spurs elsewhere and therefore appeal to a wide audience. Of course, there are always hip vloggers who are the exception to the rule and clean email rake in millions, seemingly out of nowhere.This image is no
New challenge for the communications department
The richer the history, the more stories there are. The challenge of the communications department needs to be overhauled. With the new objective: increase turnover with content. If you have been solving people’s problems for over a hundred years, you are not going to tell me that you are now suddenly speechless online. Tell stories and in a fun way how you can help people. Get your content from everywhere and involve the organization and the network around you. And be honest: isn’t that actually why you ever got into the communications profession?
