Video is booming. In 2018, 79 percent of all consumer internet traffic will consist of video . It is therefore not surprising that video is becoming increasingly important in the content and marketing strategy of companies. It is clear that you as a marketer have to get start with video. But on which platform do you place that video once you have made it?
Video on social channels or on your own channel?
Pelpina Trip recently compar three well-known video platforms with each other : YouTube, Vimeo and Facebook. These three channels are each part of your social mia arsenal. They are therefore extremely suitable for creating a large reach with your video (YouTube alone has a trillion advantages of email marketing in hubspot unique users per month). As Pelpina points out, these channels all have a major disadvantage: your video quickly drowns in a sea of content and the viewer can easily be distract by videos or advertisements from potential competitors.
An OVP to achieve other goals
When you place more and more videos and want to achieve other goals besides engagement, such as conversion or customer service, it will also be more difficult to achieve those goals with these channels. Marketers therefore increasingly choose to use their own Online Video Platform (OVP) in addition to using video via social mia.
But what exactly is an OVP and what should you pay attention to when choosing an OVP? Although this cannot be answer if you have a small companygenerically, because it of course depends very much on your objective with video, in this blog I will discuss five things that are in any case important to take into account when choosing an OVP.
What is an OVP
An OVP is one complete system that allows you to manage, publish and analyze your videos in a convenient and clear way. clean email It therefore offers a complete solution.
