Another celebrity this time from the scientific world, meets the industry at the 2013 Cannes Lions Festival Cannes, France.- In terms of cultural diffusion theory, a “meme” is the “theoretical unit of cultural information that is transmitted from Egypt Phone Numbers List one person to another, from one mind to another or from one generation to the other”. The concept was created and used for the first time by Richard Dawkins in 1976, in one of his famous publications. The scientist never thought the scope that the word would have these days in marketing .
The Selfish Gene was the publication that includes the terms “memetics” and “meme”, coined by the researcher. As the latest concept has become part of the culture marketing today, Dawkins is one of the celebrities of science, invited to participate in this 60th version of Cannes Lions 2013.
Richard Dawkins was born in Nairobi in 1941, but has lived in the UK since he was a child. He is a scientist, ethologist, evolutionary theorist, and zoologist. It has been one of the most interesting visits of the Festival, according to the press. The Phone Number List video below, from Cannes Lions TV, was saturated when uploaded to YouTube, so the daily count is at +301 which is the maximum count allowed per day. And things keep happening at Cannes Lions 2013.