Have you noticed the transformational leap that marketing has taken in recent decades Before, TV, radio, magazines were the brands’ means of communication, which spoke to a broad and homogeneous audience. It was what we call Azerbaijan Email List mass marketing.
However, the internet and big data have changed the way brands communicate with the public. Monitoring the steps of consumers on the Internet, in every click they make and every page they access, has transformed marketing. From there, based on data, mass marketing gave way to personalized marketing .
Personalization aims to delight consumers, but also increase conversions with approaches and recommendations that target their interests directly.
Next, you’ll better understand what personalized marketing is and how some industry benchmark brands are creating creative and efficient personalization strategies. Follow up!
What is personalized marketing
Personalized marketing are brand strategies based on the preferences, history and profile of consumers to communicate specifically with each person . It can also be called one to one marketing .
For this, marketing can work with personalized offers, products, services, experiences and content .
How important is it to invest in personalized marketing
But, after all, why should your company invest in personalized marketing? First, because marketing has already changed your perception of the public, and your company needs to update itself.
Marketing today understands that each person is unique , not just a segment or mass of consumers. From marketing 3.0 , proposed by Philip Kotler, this is the trend.
Therefore, personalized marketing serves this increasingly demanding consumer market for value relationships with brands . This premise, then, helps explain the advantages of personalized marketing for your business.
Improve customer experience
Customizing offers, products, services and content helps to improve the customer experience. List Provider That’s what personalized marketing does.
In this way, people feel valued by the brand and create a relationship of closeness and trust . After all, she understands your tastes and knows how to please. This also contributes to improving the brand image and strengthening branding .
