The job of the Marketing Aruba Email Address and Sales teams is to offer value, more than an item or service, a positive perception that it will really be useful to the customer. Optimizing the so-called perception of value is not an easy task, being a challenge for many businesses. However, there are some crucial practices that help in this regard .
It encompasses an experience in which the consumer feels satisfied, according to their own methods of evaluating it. As a result of a good perception, we can mention increased sales and consumer loyalty.
In this article, we’ll delve into the subject. We will understand the concept of value perception and what it represents for companies. If you want to know more, check it out carefully. In this article, we’ll look at:
What is value perception
How to set the value? That’s a million dollar question for Marketing and Sales professionals. There is a constant race to try to understand the consumer and offer them value with products and services, that is, to act in a way that the customer’s perception is positive.
The idea that we sell value with products and services is taught in sales guides . Many professionals already know this. However, the challenge is trying to specify what that value is and how to get to it. So, ways are sought to optimize this perception and increase sales, while increasing the number of truly satisfied consumers.
Value is associated with satisfaction. The customer will be more satisfied when they realize that the product/service offers excellent value, greater than their expectations. Therefore, the study of how to generate value starts with understanding what the public really expects — which leads us to the pains and needs of the persona .
This varies a lot, depending on what we are discussing. In an e-commerce , it is possible to increase the value with quick deliveries and certain security when purchasing products on a website. In a SaaS (software as a service) offering, stability is a contributing factor to value creation.
We can define the perception of value as the ability to understand the benefits generated by the relationship with a brand for purchasing a product or contracting a service. They necessarily go beyond the standard functionality of the traded item. They are immaterial and even psychological aspects , such as how the product impacts the consumer and the people around him.
Invest in the quality of products and services
A first important factor is the quality of products and services. Before looking for other ways to extract a good perception of value, it is necessary to ensure the consistency of what your brand offers . Test and validate your result to make sure it meets user demand with the features they expect.
In this sense, it is essential to deepen the user experience and go beyond the functionalities List Provider cas we’ve already talked about. The ideal is, therefore, to anticipate objections and offer prior solutions for possible pain that customers may experience. It is also worth carrying out a benchmarking to know what competitors are trying to solve and what they are failing.
