Once you’ve evaluated the traffic potential of your keywords, you’ll want to look at them from a different angle: search intent . Search intent simply means what the user is searching for when they type it into Google. Keywords generally fall into three main categories when it comes to search intent. navigational, informational and transactional queries Source Navigation: The user wants to reach a particular website or web page. Informative: The user wants to collect information on a certain topic. Transactional: The user seeks to buy a product or service. Once you’ve chosen your primary keyword, look at it through the lens of search intent. What is the user really trying to accomplish when they enter this search term into Google? For example, if you decided on “productivity planner,” you likely have a transactional search intent.
Users searching for this term are most likely looking to buy a planner. And there are dozens of options out there. You can help them by making a compelling case that your planner is the best for their needs, and by providing a quick and easy path to purchase. 15. Ranking for Secondary Turkey Phone Number Keywords Trivia time. Aside from the main keyword, how many other keywords do you think the #1 Google search result typically ranks on the first page for? Almost 1,000. crazy, right? How they did it? Through the power of secondary keywords. And you can too. Secondary keywords are also sometimes called LSI keywords, for “latent semantic indexing.” Adding them to your page is one of the best ways to rank for more terms and attract more visitors.
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So how do you find secondary keywords? It is much easier than you think. Browse related searches While you’re still on the search results page, scroll down to the bottom. There you will see searches related to your main keyword. google related searches Here we see many related terms, such as “business”, “economic”, “application” and “how to increase”. In general, many of your related search terms will make great secondary keywords. Take the ones that fit naturally to sprinkle on your content. look at the competition Your competition is probably using a lot of secondary keywords to comprehensively describe the topic. You’ll also want to include them in your text. To find them, go to Seobility and open the TF-IDF tool.
Write your target keyword: tf-idf tool Click “TF-IDF Check” and Seobility provides a report with all the most common terms in the top Google search results. tf-idf results Simply choose the most relevant keywords to add throughout your page. Find related long-tail keywords Long-tail keywords are low-hanging fruit. In fact, long-tail keywords account for 70% of online search traffic, and since they often reflect transactional search intent, they tend to convert better than shorter keywords. To find relevant long-tail keywords, use the keyword planning tools we mentioned earlier.
Chose Your Target Keywords Optimized
Start by searching for your main keyword: long tail keywords Sticking with the target keyword of “productivity,” Ubersuggest offers plenty of high-volume, low-difficulty long-tail keywords in search results: productivity quotes best productivity app what does productivity mean best productivity planner productivity tools These are all great keywords to sprinkle throughout your content. Once you’ve found your secondary keywords, strategically add them throughout your content in your meta description, body text, and subheadings. Remember, keyword stuffing will sink you in Google rankings. Simply add the keywords naturally where it feels appropriate. 16. Rank #1 with Featured Snippets You can write amazing copy. You can optimize for SEO around the clock. But there is one strategy that will get you ahead of the competition faster than any other: Featured snippets.
