Information about your company: company history, page, team, etc. Want to know where to start with this? Check out our About page, Team page, and SEO Hacker History post. About your processes: Just enough to let them know that you are someone they want to work with one day. We do this all the time. In fact, this post is a great way to share our process with you in terms of branding and content strategy. Your products: how it works, why it’s different, why it’s valuable, why they should buy it. We have all of our products lined up in our SEO Services section of the site. How you want to improve your life: through your product, brand, philosophy or whatever.
World peace – ‘Nuff said The content strategy is to give a part of yourself to your target audience SEO Hacker Tagline Banner FB Brands are maintained when they give lasting value to a person, allowing the brand to touch the emotional level of the person and rise up into the China Phone Number person’s memory. Eventually, that brand will make the persona’s ‘highlights list’ and acquire word-of-mouth referrals. Consequently, if that person is a blogger or webmaster, the brand could get word-of-mouth links. Lasting value means that you have to: be transparent If you’re writing a tutorial, tell them what you did, how you did it, and how they can do it too. If you include costs, tell them, if you generated income from that, tell them.
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People appreciate transparency, even in brief conversations with a stranger at the pet store. SEO Hacker has been very transparent in our tutorials. Check out our content strategy tutorial and our other free tutorials at SEO School – learn how we offer great, free, and valuable tutorials with full transparency even at the code level. give them what they want Know what they want. Listen. Post content that helps your target audience. Give them value. Give them answers. Guide them. Educate Them You can’t tell them it’s not their responsibility because it is if you want them to reciprocate their brand loyalty. help them know who you are People won’t know who you are or what you stand for unless you tell them.
They’ll know about your products and services, but they’ll also want to know who you are (even if it doesn’t seem that way at times). People are always looking for a story. Stories are built into our system as human beings. Tell them your story: it is one of the main keys to an effective brand. In return, they will feel cared for and see your initiative to share yourself with them, which will be reciprocated by their: Loyalty They will keep coming back simply because they want to read your stuff. They want to know more about you, your company, even your bad day. Trust This is extremely important, especially on the Internet, where you can’t just sell a product to a visitor who doesn’t know who you are. Patronage This comes after trust and loyalty.
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This is the stage where they will nod their heads at almost anything you say, because they believe in you and just like who you are and what you do. shopping Once you have their sponsorship, it will not be a difficult job to sell to them. Of course, don’t sell them anything that will undermine the trust, loyalty, and patronage you’ve worked so hard to build. Word of mouth referrals It doesn’t stop with a purchase, more often than not your target audience will remember you, especially when someone else comes up to them and asks for help in the specific niche you’re involved in. How does all this affect SEO? SEO brandingWell, to cut a long story short, branding has a lot to do with search. It does not directly affect SEO or rankings, but instead goes through the human emotional filter .
