we can expect that many of them will struggle Venezuela Phone Number List to work with low prices and carry out promotions frequently in order to continue generating cash. If you work in retail, for example, this movement is practically inevitable. Anyway, there are several ways to increase the accessibility of your products besides just appealing for price reduction. Consider the following guidelines: avoid carrying out promotions with closely spaced intervals: this can influence the consumer’s price perception and make readjustments difficult; avoid promotions Venezuela Phone Number List with many steps: you can create campaigns to stimulate consumption, but always try to present an easy and fast path for the consumer; package products or services: increase people’s perception of value by creating packages with discounts; create entry-level products: it may be necessary to increase the scope of the solutions you offer, but be very careful that this does not harm your positioning. Premium brands that face moments of crisis often create secondary brands to generate Venezuela Phone Number List profits with more basic products or services.
This allows your business to generate cash (short term)
without hurting the main brand positioning (long term). Venezuela Phone Number List Build trust This pillar mainly serves companies that face internal operational, legal or reputational crises, but it is also important in external crises in general, as insecure or fearful consumers tend to prefer familiar or trusted brands. At this stage, we left the operation a little and started to work on communication for companies in times of crisis. In addition to Venezuela Phone Number List adjusting your brand ‘s language and tone of voice according to the posture and sensitivity that the situation requires, it’s important that you: make your communication humane: in the face of crises, people expect clarification and more empathy from brands. Avoid ready-made texts and redouble your care with automatic messages ; Venezuela Phone Number List get behind the scenes: in difficult times, it is very important that company leaders speak out openly, as this makes the dialogue closer and more transparent; Stay on your consumer’s side.
This is the moment you most need your customer
so avoid harming them by charging abusive Venezuela Phone Number List prices and reducing the quality of your products and your service, for example. In times of crisis, it is essential to get closer to your audience, listen to people, make mistakes and take appropriate action. Do whatever it takes to maintain Venezuela Phone Number List an atmosphere of partnership: clarify doubts, offer relevant content, ask for opinions and give options to your consumer. Position yourself for recovery We need to project the business in the post-crisis period — and the best way to guide ourselves in this direction is to try to understand how the consumer will behave in the future and to align our actions in accordance with this new profile. Crises influenciam fortemente a percepção das pessoas, inclusive as crises internas. Venezuela Phone Number List Campanhas com repercussão negativa ou escândalos, por exemplo, são capazes de botar em xeque os valores que a sua empresa defende, uma situação que exigirá um trabalho mais consistente de recuperação.
