The world of search engine marketing is a hotly contested battlefield between its two. Namely pay-per-click advertising (PPC) and search engine optimization (SEO). Search spending is expected to rise 27% in 2012, to just over $19.5 billion. They also predict that this spending will increase by an additional $10 billion by 2016. ” – eMarketer via Site Pro Specialties, Feb 28, 2012 . However,This tells us that online ad spending will continue to. Grow despite the projected slower pace in the years leading up to 2016.
What does this mean for SEO? Fortune3, an e-commerce solutions provider, conducted an online marketing survey between. December 2011 and January 2012 with 270 respondents (online marketing retailers). Whose results are the following: Where was your best Online Marketing ROI in 2011? 30% said search engine optimization (SEO) brought the best results. 19% (218) of businesses said they saw Poland Phone Number the greatest return on investment when they used Google Adwords pay-per-click marketing, sometimes referred to as search engine marketing. Where will your primary be? Online Marketing Be Focus in 2012? 56% said they would focus on SEO (search engine optimization) to drive more customers to their website(s).
But It Also Spells Trouble for Honest Webmasters.
15% indicated they would turn their online marketing attention to Google Adwords, citing pay-per-click as a quick way to get instant traffic. Where will most of your budget be allocated in 2012? 26% said they will spend most of their budget on search engine optimization. 19% said they would go into PPC – Google Adwords. – Fortune3 via OnlineMarketizing, January 30, 2012. The survey results show that e-commerce retailers will continue to focus their efforts on SEO because that is where most respondents scored the best. Once again, we are left with the question of which online marketing strategy is better.
It’s finally time to decide which of the two types of search engine marketing is THE ONLY one. Let’s start by listing the pros and cons of each: PPC Advantages: PPCQuick Start If you’re looking to get ranked fast, PPC can do just that. It only takes a few hours to set up a PPC campaign through advertising services offered by Google (Adwords), Microsoft (Adcenter) and other similar services. All of this can be done in 3 seemingly simple steps: create the campaign, create the ads, and bid on the search terms. Better Ad Positioning Ads can be found more prominently at the top, right-hand side, and/or bottom of organic results on search engine results pages (SERPs). Organic results go down in the SERPs.
What Penguin Does Is Try to Better Apply
Despite some people’s claims that sponsored links are not as reliable as organic links, there are generally higher conversion rates coming from PPC than SEO. The assumption is that people tend to find what they are looking for in the paid results more than in the organic results. Simplified data tracking and editing settings Your campaign settings can be easily customized as you see fit. Ads, keywords, bids, budget, etc. they can be edited with just a few clicks and in just a few minutes. This is very useful if you want to target and rank for new keywords. Data tracking is also seamless with data that is quantifiable and highly measurable.
