By following these simple steps to maximize the types of information your target customers can find on the search engine results page, you’ll discover ready, willing, and able customers because your business will be one of the first with a Google+ Local result they can find.When you’re writing a story or an article, you make sure to give your users a great read. You make sure the story is great. Grammar is impeccable. The facts are all resolved. In SEO Copywriting, you take all of that and combine it with a great user experience, making sure that user activity within that page sends a positive signal to Google. This post is part of the SEO School SEO Writing series, where you can learn SEO that works! How can SEO Copywriting provide a great user experience? It’s really not that complicated.
Here are some of the things to check to ensure your SEO copywriting provides a great user experience: content strategy This is probably the most important part of SEO copywriting (I just can’t stress that enough!). Having the right content strategy can be the difference between a great user experience or a user experience that can’t be done. Here are some questions to guide you through your content Argentina Phone Number strategy: Content StrategyIs your content designed in a way that is user-centric? Content should be created for people, not for search engines, not for you, not for your dog. Make sure your content satisfies your target users and what they need. Does it solve the immediate problems of your target user? Some of its users are people with immediate problems. If your content has the solutions to their problems, they will never forget you. Make sure they can find those answers.
The Quality of Users It Brought to My Site
Does it answer possible questions in the mind of your user? Some of its users, on the other hand, are simply looking for more information. Dressing your content with your expertise in answering your user’s possible questions can increase that person’s loyalty to your brand. Is your content something your target users should be looking for? Are you one hundred percent sure that your website content is a goldmine for your target users? Put yourself in your user’s shoes: Is there a way to make you feel ashamed of the content of your own website? item design The way your article looks at first glance can determine how comfortable your users are in reading your stuff.
Item LayoutIs your article designed in a way that is pleasing to your target users? Are you making it easier for them to read it? If your users have to squint or have a hard time finding where they are in your article after a short trip to the bathroom, you have a problem. Are you packing too many sentences into a paragraph? This makes it easier for users to know where they are while reading your stuff. Are you putting images in the best places? Images look good when you put them in the center, but they can be perfect for complementing some parts of your article, giving your users a wonderful graphical experience of what you’re talking about. Is the font of your content large enough to read but small enough to be consistent with your design? You don’t want your letters to be too big to make them look funny.
Show All Your Keywords Branded Searches Increase
Make it look ‘classy’ without being uncomfortably small. Are you using headers? Use headings to guide your users about what is covered in the following paragraphs. You can put specific keywords here – keywords that speak to your readers and give the impression that they continue to flow smoothly as they go through the points of your article. Navigation Do your links open in a new tab? I hate clicking the ‘back’ button, especially when I clicked on a link that only cited a source. It’s a bad experience, plus it kicks the user out of your website with little chance of coming back, especially if that particular user is busy or forgets. Not all links should open in a new tab, but I’m convinced all outgoing links should.
