Focus on integrating channels in the back-end system. This includes connecting information and fulfilling customer needs in the channels that customers choose. Amazon’s omichannel strategy, for example, is the Amazon Echo, using voice to build a direct relationship with customers. but not only It is also used to create a new category of products. is Alexa, and when Alexa hits the market, Amazon’s sales of add-on products will increase accordingly. It is the use of various channels to support marketing in another channel simultaneously. Personal Marketing (Personalized Marketing) The shopkeeper can remember the details of preferences or purchasing behavior of each customer. Of course, it must be able to impress customers more or less.
The needs of individual
Nowadays marketing with personalized marketing or personalization strategies is more advanced along with the development of technology Because they can use technology or tools to help analyze data to understand behavior. including consumers and present content that meets the needs of customers deliver a good experience It makes me feel Jiangsu Phone Number that the brand gives importance as a special customer. At the same time, brands are able to collect large amounts of customer data and better target customers. Examples of brands enhancing their digital customer journey with personalized marketing approaches. Netflix It recommends movies and shows based on the content consumers have watched. Customize the movie cover to suit your personal preferences.
The recommended product
Choose to feature the actors you are familiar with to stand out. Netflix’s service, which has been A/B tested, collects data from more than 300 million profiles of account owners and analyzes it to create personalized content. analysis with the belief that List Provider consumer behavior is a more valuable indicator Toyota USA Automaker Toyota has teamed up with Saatchi & Saatchi LA on a campaign that uses 100 interchangeable video clips, with each ad built from three clips based on interest insights.
