Are more likely to show a featured snippet than others. Optimize your content. There are no hard and fast rules on how to optimize content for featured snippets. However, there are a few steps you can take, which we’ll cover below, to help Google better understand how relevant your content is to a question. Selecting keywords for featured snippets There are a few places you can look to find the keywords to target to get featured snippets for your site. The first is to check the easiest opportunities you have — keywords that you already rank highly for and are likely to trigger a featured snippet. For this, use your Google Search Console (GSC) account. Open the “Search Results” performance report and filter the data by queries containing those question words: Please note that due to the limitations of the GSC interface, you will have to ask this question verbatim.
Questions for which your site is already ranked in the top 10 are your best chances to claim featured snippets and opportunities for you to maximize the benefits of the snippets you earn. Then go back to your keyword research and choose the informational intent keywords you are targeting. Take this list of keywords and plug them into a good keyword tracking or keyword research tool that Costa Rica Phone Number includes SERP feature data. The WooRank Keyword Tool lists the SERP features detected for a crawled keyword: As you can see from the example above, there is an excellent opportunity to claim new featured snippets: the keyword “SEO campaign”. This keyword is great because: The crawled site is already in the top 10 results,
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It is an informative intent keyword. Triggers a featured snippet which, frankly, isn’t a very good answer to the intent behind the query: If you don’t identify any informational intent keywords that trigger a featured snippet, don’t worry! While you can’t control whether or not a featured snippet appears, you can optimize your content for these keywords so that you can claim a featured snippet if Google ever decides to show one. How to optimize for featured snippets So once you’ve chosen a good keyword to target, or found an existing keyword that you can earn a snippet for, it’s time to optimize your content. Interestingly, according to HubSpot’s data on featured snippets, a site’s on-page SEO plays a much bigger role than backlinks. Once you get your page into the top 10, it’s all about optimizing your content for responses.
How do you optimize responses? Follow these general guidelines to make it easier for Google to find and understand how your content answers questions: Use the questions in a header (h1, h2, h3, etc.). Ideally, use the question as the h1 content. Use the <p> tag. For paragraph snippets, place the content you want to appear in the snippet in the <p> tag that directly follows the header tag that contains the question. For a list snippet, use each bullet as a separate header (step 1, step 2, step 3, etc.) or include a bulleted summary at the top of the page. Like a table of contents. Make your answer complete, but concise. Remember, paragraph snippets average 272 characters (50-60 words).
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Answer similar supporting questions later in the content. So if we are targeting the keyword “SEO campaign”, we would like to answer questions like “what is an SEO campaign?”, “how to do an SEO campaign” and “do I need an SEO campaign?”. Doing this can help you claim featured snippets for these queries as an added bonus. Consider using structured data markup for lists and tables. Featured snippets don’t seem to rely too heavily on structured data, but anything you do to help Google understand your content is a good practice. Make sure you write your content logically. For lists, follow a logical structure. For paragraphs, don’t use intricate or unnatural language in an attempt to add relevant keywords.
