I’ll Tell You Everything You Need to Know About How Social Commerce Can Boost the Revenue Stream of Your Ecommerce Shop. What Is Social Commerce? Let’s Start with the Basics. Social Commerce Is a Relatively New Concept. the Term Was First Used in 2005. but Since Then, Its Meaning and Application Have Evolved. with Social Commerce, You Can Sell Your Products Through a Third-Party Platform. More Specifically, the Platform You’re Selling Through Is a Social Media Network.
Example, If a Facebook User Sees Something They Want to Buy, They Can Do That Directly Through Facebook’s Interface as Opposed to Having to Navigate to the Seller’s Website. This Is Great News for Your Ecommerce Store. If You’re Relying on Consumers to Visit Your Website After Seeing an Ad That Promotes Your Products, It’s Hurting Your Conversion Rates. Why? It’s Too Many Steps. Sure, You’ll Still See Some Conversions. but Simplifying the Steps in the Purchasing Process Will Boost Your Conversion Rates.
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Take a Look at the Impact Social Media Has on Israel phone number Buying Decisions: Image1 4 the Majority of Consumers Say They Rely on Social Media to Guide Their Purchasing Decisions. When a Consumer Sees a Product on Social Media, the Chances of Them Buying It Go Up. an Additional 31% of People Say They Use Social Media to Browse for Products They Are Interested in Buying. for Ecommerce Businesses, It’s a No-Brainer to Implement a Social Commerce Strategy. Make Your Products Available on Facebook If You’re New to Social Commerce, Facebook Is the Most Logical Place to Start.
Eventually, You’ll Add This Feature to Your Other Social Media Pages as Well, but This Is the Best Place for You to Get Your Feet Wet. as I Said Earlier, Social Commerce Is Still New. Not Every Consumer Has Jumped on Board with It Yet. but the Majority People Who Have Made Purchases Through Social Media Platforms Are Doing So Via Facebook: Image2 3 as You Can See, Roughly 35% of Social Media Users Say They Have Never Bought Something Through Social Media. but Nearly 50% of Social Media Users Say They Have Used Facebook to Make a Purchase. This Makes Sense.
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Facebook Has Always Been a Trendsetter in the Social Media World. Their Platform Is Extremely Friendly for Both Everyday Users as Well as Brands. Facebook Business Pages Have the Ability to Leverage This Platform in Several Ways to Drive Sales. First, They Can List Products Directly on Their Page. This Feature Mimics the Appearance of a Standard Ecommerce Shop We’ve All Grown Accustomed To. Second, Facebook Also Implemented a “Shop Now” Button That Brings Users Directly to the Brand’s Website.
