We may give special discounts to this group of people before anyone else. Occasional customers (Can’t Lose) is the customer who does not buy our services how often But the number of purchases per one time is large. So we should give him more discounts. And we can also buy retarget ads to find this group of people via Facebook and Google Ads as well. Customers we should approach more (Nee Nurturing) because this group of customers is group of people with purchasing power Just don’t buy our services very often. Therefore, we should find a way to encourage this group of customers to buy our services more often.
We can also segment many
Including offering bundle sales to encourage the number of purchases each time to increase as well Customers who have the opportunity to change their minds to other owners (At Risk) to prevent losing this group of customers We nee to find a way for them to re-interact with us, for example by offering a time-limite promotion. So that they can make Algeria Phone Number buying decisions easier and faster. photo from pointillist In addition, from behavioral segmentation data, types of customers. to find a way to close the sale to meet the requirements And lay out strategies for them to want to come back and buy again . Examples of factors that can be use to further segment customers include: Criteria use to make a purchase decision For example group.
A customers buy service
A customers make purchase decisions mainly base on the benefits receive (Benefits Sought), while group B customers tend to make decisions base on List Provider emotion (Emotional). Frequency of purchasing service products (Usage) , for example, Groupproducts at least 4 times per month. As for group B customers, purchase products and services only once per month. Level of engagement with the brand (Engagement Level) For example, group A customers interact with the brand very often.
