An unforeseen, by intuitive Argentina Email Address definition, is something that is neither anticipated nor expected to happen. We believe that we will never be in a situation that could damage our image, therefore, there is little preparation to face it. The prestige of a doctor, whatever his specialization, is a bulwark that is built with long years of effort and Argentina Email Address dedication, patients always choose to leave their health in the hands of whoever has more experience. But this bulwark can go flat on its face in a couple of hours due to a mishandled crisis in the different communication channels that the doctor has with his current or potential patients. Marketing in social networks allows you to reach a large audience and Argentina Email Address spread the brand exponentially quickly, but it also leaves a vulnerability to consider, which, if you do not have a team capable of effectively managing crises, can become a headache. Contact us if you need a team to support you Brand reputation Getting a good reputation is a slow process and requires a Argentina Email Address lot of perseverance and discipline both professionally and in the management of communication channels. According to the writer Bertrand Cesvet, brand reputation has three aspects: Who are you.
Who you say you Argentina Email Address are What people say you are. Still, there is no magic bullet that creates a positive brand reputation overnight. Having a solid digital marketing team will be a cornerstone in building that long-awaited reputation and will also help sustain it in times Argentina Email Address of crisis. In medical marketing, brand reputation becomes more valuable as it becomes a determining factor when making a patient’s decision. Having a surgical procedure, cosmetic change or major medical treatment is something Argentina Email Address that is not taken lightly. How to prepare? The first thing is, as has already been said above, to have a team specialized in network management and the necessary resources to respond in time. The doctor’s relationship with the digital team Argentina Email Address must be as close and close as possible, since it is the latter who will be behind the scenes and the doctor as the visible head before all his public and even the media. Analyzing the worst possible cases will help you prepare for the worst. After the analysis
, it is advisable to prepare – or practice – each exit that is going to be considered for each case. However, there are times when practicing the worst case scenario is not an option, since the immediacy of the response to a real Argentina Email Address case is vital to get ahead of the crisis. The longer the doctor takes to give statements, the more difficult it will be to realize a growth opportunity. Always telling the truth is the best thing to do. Even if it is a mistake, confusion, misunderstanding, etc. the truth must prevail. The plan you have is the one that Argentina Email Address should predict a recovery and how it will be achieved (in case of being responsible for an error). Crises usually Argentina Email Address generate a high exposure of the person involved and, in this way, attract a number of public that, depending list provider on the management that is given, can become next patients or, on the contrary, leave the reputation of the doctor in intensive care.