In both the “real” Antigua and Barbuda Email List and virtual worlds there is a great truth: what our customers think of our product matters. And a lot. In Digital Marketing this takes more force and we tell you why. Current users not only go to the internet to learn more about a product before buying it, they also use the web to find out how to use it, Antigua and Barbuda Email List answer questions and finally, to give their opinion about the brand, their attention and whether they helped or not. Today it is very easy for people to make their opinions known on any subject: politics, literature, cinema, current affairs. And brands have witnessed how a comment on social media Antigua and Barbuda Email List can be the key to the success or failure of their products. In addition, users not only use the networks to talk about attributes or defects of the products, some look for a simple interaction that ends up being viral due to good strategic
management, as in the case of this tweet from the Medellín Metro. This is where User Antigua and Barbuda Email List Generated Content (UGC) or User Generated Content is born. Its name is very clear: it is the content Antigua and Barbuda Email List generated by the users themselves when they go to the internet and give their opinion about a certain product, service or brand or interact through its digital channels. Antigua and Barbuda Email List What are the advantages of User Generated Content? Listening to customers will always be beneficial for the brand because that is where they can know Antigua and Barbuda Email List their true needs and possibilities for improvement. So, the UGC plays a very important role because: A testimonial from a client has more credibility than a message Antigua and Barbuda Email List from the brand itself. Let’s face it: we want to rave about our brand and never want the flaws to be known. A client will be honest, he is not an influencer or image, he is a “normal” person who bought the product and service and is giving his opinion. That is why it is so valuable. It is useful content for other users. Have you noticed the amount of forums that exist like
Yahoo! Answers? It is for something very simple: that question or problem that a client Antigua and Barbuda Email List presents is likely that someone else has already experienced it. So he goes to the web, to connect and find a solution from someone who has succeeded. So if your brand is there as part of the solution, great! It’s free. And this is a Antigua and Barbuda Email List double-edged sword. Good and bad comments will reach the network equally because writing reviews, tweets or posts about a certain product is free. You will see that a good opinion on the internet does not require a large investment You can create a community of ambassadors . We are gregarious beings, that’s why we look for people who look like us, who share values, opinions and visions on certain topics and this also applies to brands . Small groups of admirers or followers Antigua and Barbuda Email List of products are formed who share their love for the brand and become emissaries of its message. list provider You can use it in your strategy . This content is usually composed of informal and spontaneous messages that you can later use in your social media strategies, interact with more users and delight them and establish a lasting relationship.