Storydoing makes reading so vivid, to the point of turning it into an experience. In this story of actions and engagement , the hero is the consumer. Numerous studies show that brands that implement these strategies in which they provoke the user to “do” grow faster than those that only choose to display their products as in a window with prices. What they haven’t told you about Storydoing For years, the communication discourses of advertising agencies have been full of stories. Some organizations have done particularly well. But others have distorte reality a lot to obtain economic revenue.
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The truth is that stories are told to achieve forceful actions. Therefore, before a Storydoing proposal, we must channel 3 fundamental and basic elements to build a story : A.- What do you want people to know? This is elementary, it is the most Belarus Phone Number List basic. You must be clear about what you want your target audience to know about you and your brand. Above all, what you are doing and how you are facing each situation. B.- What do you want people to feel? What is the emotion you want to link to your story? When your customers approach your brand, they should feel joy, anger, peace.
Your Users Go From Being Spectators
Why? Because emotions play a vital role in decision making. Therefore, you must plan how you will transmit that emotion. Here it is good to practice a little persuasion and copywriting. C.- What do you want people to do? As state in List Provider Newton’s third law, every action generates an equal and opposite reaction. This is also a basic theory of communication. We say something because we expect something, an answer, what is the one that your audience will have when reading and listening to your story? It could be the subscription to your database , the purchase of a product or the affiliation to a new service. Only you have the answer.
