These needs can be summarized under the generic term “search intent”. In other words, what is the specific intent behind the search query? (What does the person searching the web hope to get from their Google search?) Search Intent, SEO, Data, and Content. The Big Picture The goal of an SEO-focused content strategy is to use keyword data to create the right content for each phase of the buying and decision-making process . In fact, there is no other way to go, because without data on keyword search volume, click-through rates, etc. It would be difficult, if not impossible, to determine what content users really want to see. So what does this have to do with search engine optimization? Quite a lot, actually: By analyzing the data, you can determine what users expect from their Google searches.
Once you know what users want, you’ll create content that responds to user needs instead of focusing solely on your sales numbers. Google’s algorithm will determine that your website content matches users’ search intent and is therefore useful to users. Finally, the Google search Cyprus Phone Number engine will classify your website as relevant and as a result, it will appear higher in the search results. In principle, data-driven content strategies with a focus on SEO are not that different from classic “offline” shopping. Imagine this. You walk into an electronics store because you are looking for a new laptop.
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In each of these scenarios, you arrive at the store with different needs and intentions. SEO content for online stores: more visibility through matching content This is exactly how users interact with online stores: each visit follows its own search pattern and intent. In the physical store, you ask for advice. This advice helps you in the process of gathering information and making decisions, without trying to convince you of anything. The objective is not to twist his arm but to inform him. The same thing happens when you write SEO content . Because it is specifically designed for this decision-making process , based on keyword data, Google gives your content more visibility. Therefore, if your online store serves the intent of search engines, it will be more visible in search engines. And the more people discover your store through a Google search, the more chances you have to get new customers.
With SEO-focused content, your store is also visible even when there is no intent to purchase. It covers the entire customer journey by offering commercial and non-commercial content alike. Types of essential content for online stores A well-established online store typically consists of: a home page miscellaneous category pages even more product pages pages required for printing, privacy, etc. non-commercial content area (blog, knowledge base, etc.) Within the context of our SEO content strategy, category pages and non-commercial content are important. commercial content The home page, as well as the category and product pages , are commercial in nature. However, traditional marketing language is no longer enough for these pages. Take a look at some successful online store category pages in your niche. Do they only contain product listings or is there additional content as well ?
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More information can be provided through: buying tips: customer support and frequently asked questions internal links to additional content an overview of other relevant products, categories and topics Here’s an example: This category page for laptops and notebooks first gives an overview of the product. This is followed by a brief explanation of everything you need to know to find the perfect laptop. laptop category page with frequently asked questions Source: https://www.staples.com/Laptops/cat_CL167289 As you can see, a number of secondary keywords are covered, but we’ll talk more about secondary keywords later. non-commercial content With non-commercial content, you capture people searching on Google without a specific purchase intent. They will come into contact with your brand early in the decision-making process .
