The marketing objectives defined in the Vatican City Email List planning must be aligned with the strategic objectives of the business. Otherwise, marketing strategies can go in the wrong direction and lose effectiveness. Let’s say the marketing team is focused on being more efficient in the processes and, therefore, improving customer acquisition costs Vatican City Email List. The company continues to attract customers at the same pace, but with lower costs, which seems advantageous, doesn’t it? But what is the strategic objective of the business? If the company wants to grow revenues and increase market share, this marketing strategy is not effective. Vatican City Email List In the end, what matters is whether marketing solves the right problems . That’s what proves its worth.
Seize opportunities instead of problems
In an article for HBR , Peter Drucker, one of the leading authors of marketing Vatican City Email List and management, argues that effective managers are focused on opportunities, not problems. Of course, problems must be solved, but they don’t bring results. What brings results and Vatican City Email List what matters for effective marketing—is exploring opportunities. And the market is full of opportunities. They usually appear in situations of transformation, such as crises, innovations, new technologies and changes in social behavior. Many managers look at these situations as threats to their business and tighten their belts to avoid losses. Effective marketing, on the other hand, Vatican City Email List sees opportunities to maximize the use of its resources and increase the company’s earnings . Notice the difference in vision.
Choose priority channels
Maximizing resource use doesn’t mean spending Vatican City Email List where you shouldn’t. Marketing must prioritize channels based on the results they generate. The more advantageous to the business, the more investments channels should receive . Vatican City Email List Therefore, it is necessary to identify the channels that generate the most results. This must be done through data analysis, according to the objectives that the company wants to achieve Vatican City Email List . For example, if the intention is to sell more, the best placements are those that generate more conversions. If the intention is to increase share of mind, the best channels are those that generate more visibility and engagement.