Measuring marketing effectiveness requires you Vanuatu Email List to look at the right metrics. We are talking not only about putting vanity metrics aside, but also prioritizing outcome indicators over those that consider the costs of the strategy. Once again, we return to the difference between effectiveness and efficiency to explain which metrics Vanuatu Email List you should consider. Efficiency metrics measure resource optimization, that is, how much you are cutting costs or making investments pay off. The Cost of Customer Acquisition (CAC), the Cost Per Lead (CPL) and Return on Investment (ROI) are some examples. However Vanuatu Email List, remember that effectiveness is not cost-focused. Therefore, effectiveness metrics measure the achievement of results, that is, how much the strategies are contributing to reach the marketing objectives . Realize that they are not directly related to costs, as is the case with efficiency metrics, but to Vanuatu Email List the quality of delivery. So, you can measure that with metrics like these: Revenue generated (general or by marketing channel).
What are the pillars of marketing effectiveness
So what are the pillars of marketing Vanuatu Email List effectiveness? What does a strategy need to be effective? Let’s now look at four points that support this concept: Delivery quality The focus of effectiveness is the ends. Therefore, an effective strategy needs to deliver the best possible outcome for the organization. The path may not be the fastest or Vanuatu Email List the most economical, but the result needs to be excellent. Resource Usage Maximization Effective strategies must exploit all available resources and opportunities to deliver the best results. The focus is not on saving or reducing — the intent here is to maximize profits . Planning and strategy You can only be effective in marketing if you have a strategy with planning. Without setting objectives and goals Vanuatu Email List , you don’t even know what results your marketing is supposed to achieve. Without defining indicators, you also can’t determine if you’ve gotten where you’d like. So an effective strategy presupposes these definitions.
8 tips on how to improve marketing effectiveness
Now, let’s see some tips to maximize the results of your strategies Vanuatu Email List. It is noteworthy that, in this article, we are clearly marking the difference between efficiency and effectiveness. So, remember that the focus of effectiveness is on quality of delivery Vanuatu Email List , not just on saving resources or reducing costs. So, at this moment, we are not going to deal with how to make your strategies more efficient, but effective, ok? Despite this, many effectiveness tips also apply to efficiency, as they make the process smarter and end up optimizing resources and investments. Vanuatu Email List So, let’s go to them: 1. Set goals and indicators in marketing planning If effectiveness represents the ability to achieve the expected results, it is necessary to define in advance what they are. This must be done in marketing planning, with the definition of strategy goals, in addition to choosing indicators that show whether they were achieved.