Slack clearly assumes that the tool will spread like wildfire until management can no longer avoid deploying it organization-wide – customizing your landing pagesand for a fee. We know that idea from Yammer, but in practice it often remain stuck in the IT department.
Big question: What is the purpose of internal social mia?
I am convinc that a bottom-up method, as Slack strives for, is not desirable from an organizational perspective. In order to make a serious impact with internal social mia, you as an organization really have to make choices – and then follow through on them.
That’s also the conclusion of a recent article in the Harvard Business Review with the provocative title “ Why No One Uses the Corporate Social Network .” Without leadership clarity and leadership, social tool adoption will be limit to a few enthusiasts. And if the first team is Slacking, the second is Facebooking, and the third is using Yammer, little of the intend knowlge sharing will come to fruition.
I am convinc that a bottom-up method, as Slack pursues, is not desirable from an organizational point of view.With all the associat risks
Improving mutual communication
The choice of platform therefore strongly depends on which problem you want to solve with the use of internal social mia tools. key consumption patternsWhen it comes to facilitating mutual communication, Slack is an excellent solution, for example. The big advantage for an organization is that only employees have clean email access to Slack. This is of course different with public platforms such as Skype or WhatsApp, which many teams also use.
