The time is ripe for video streaming from your smartphone. Periscope conquered Apple’s App Store within a few days. The application under the Twitter flag makes live streaming of video more accessible than ever. And Periscope is also downright interesting for your company. How do you use Periscope for business?
Periscope isn’t the first app to bring live streaming to smartphones. A few years ago, there were several apps data and analytics for decision making in marketing for iPhone and Android that allowed you to connect live. But TwitCasting Live and TinyChat never caught on, and Qik & Ustream Broadcaster disappeared again. Only Twitch , which has been targeting a niche of fanatical gamers for quite some time, has survived in recent years.
The fact that Periscope is now
catching on is easy to explain. The technology is ready for it. With 4G connections and huge data bundles, anyone can set up a live stream at any time of day, anywhere imaginable. And the communication of these live streams has also improved enormously. In recent years, Twitter has india number list ensured that news and public social traffic has become increasingly faster, to the point that events and happenings were reported live. Setting up a video stream is the logical next step: it is the only way to make even more direct, even more live contact with people all over the world.
Why is Periscope more popular than Meerkat?
Meerkat was the first livestreaming app to get its timing right this spring. The app launched online stores often need just before the big SXSW festival in Austin, where early adopters and entrepreneurs gather to discuss new trends. The app gained so much interest in a few days that Twitter immediately responded. The social network bought the startup Periscope and just a week later the app appeared on the iPhone.
