At first, the idea of directing the users we struggled to attract to other sites seems strange to us. However, when we realized the importance of referrals from other pages for the success of ours Myanmar Email List, we changed our view of external links, one of the most important factors in a link building strategy . In the scientific literature, the most relevant articles and researchers are generally those most cited in other publications, considering that the reputation of the person they refer to also adds value to the work cited and Myanmar Email List vice versa. In search engines, the authority of sites and page ranking are subject to similar principles. In this article, you will understand how this works within the Content Marketing universe Myanmar Email List . Check out the topics we’ve prepared.
What are external links
If internal links are hyperlinks that are destined for other pages on Myanmar Email List your site, external links are those that point to different addresses. They are often used to expose the origin of cited information, but they can also be spontaneous indications of content that Myanmar Email List the author considers relevant to the user. Of course, there is a difference between referencing and being referenced. In the first case, we call outbound links or outbound links . In the second, we have inbound links, inbound links or, as they are more commonly known today, backlinks .
As you can see, the only difference between the two types of external links is in the domain Myanmar Email List in question, that is, the outbound link of your website is the inbound link of another and vice versa. However, we need to keep in mind that the principle and Myanmar Email List impact of each of them on your strategy is different.
Why should I care about these links
Hyperlinks (or hypertexts) are one of the resources that make the internet what it is. Myanmar Email List However, they only began to play a prominent role with the arrival of the seekers. The first sites in this category had results in alphabetical order or organized by subject, Myanmar Email List which made the web search process similar to a library query. Later, new mechanisms stood out for adopting more efficient solutions to deal with the huge volume of pages that appeared and reduce the effort of users in searches. The most successful of these was Google, whose algorithm Myanmar Email List uses the prestigious PageRank system , a project developed by the company’s founders while students at Stanford University. Basically, this technology estimates the relevance of a page according to the quantity and quality of the links pointing to it . Links Authority Of course, there are several other factors Myanmar Email List that influence the ranking of sites on Google, but as we’ll illustrate throughout this article, external links deserve special attention from SEO professionals .