Think fast: how many vehicles disclosure campaigns Marketing you know? Indeed, you can imagine several and, consequently, all of them can be used by the same company in a single campaign. This strategy exists, is common and has a name: Multichannel Marketing. It has been an increasingly well-crafted approach. Today, brands can explore a range of platforms , from a traditional advertisement on a billboard in large cities, to an email. It is common for some to focus their actions more on some than others, even giving preference to acting where the audience is. However, taking a strategy to multiple channels simultaneously can also be interesting. In this post, we’ll show you a little more about Multichannel Marketing, how this practice works and how it can be used. In the content, you can check the topics.
What is Multichannel Marketing
Multichannel Marketing is a strategy aimed at running Marketing campaigns on several platforms simultaneously . The proposal is to explore its possibilities as much as possible, ensuring that it adapts to different channels, generating a unique perception, but reaching the target audience through different dissemination resources. The advancement of digital was important to provide a positive expansion of the number of channels in which Marketing strategies can be conveyed. The Digital Marketing is an important fact, but it helps to reinforce that, in parallel, some traditional practices, offline, they can still have great effectiveness and impact on consumers. Multichannel Marketing generally allows brands to use both online and offline platforms in a combined way. Thus, it becomes common for a campaign to be publicized simultaneously on channels such as: social networks ; TV; emails ; websites; printed (magazines, newspapers, banners and billboards); retail ( in-store advertising and even pop-up stores ). Main goal When it comes to Multichannel Marketing, there are very simple goals that must be achieved. The main one is to ensure that, regardless of the channel, your target audience is reached by the campaign. It can be picked up by any of these channels, more than one of them, or even all of them. This generates a full awareness experience for that campaign.
What are the differences between traditional and omnichannel marketing
Concepts are always interesting, but sometimes they can generate doubts when we are approaching the theoretical part. A common question, and justifiable, is a possible confusion between Multichannel Marketing and omnichannel . In a way, there is something in common between these two ideas, which is precisely the use of different channels. In practice, they are different proposals. Knowing the differences between them is essential to know when and how to use each of them, as they require different efforts and resources. These are strategies based on exploring the different platforms available, but they are not the same thing. omnichannel If you’ve been consuming content about Marketing and retail in recent years, you’ve certainly read or heard about omnichannel. This strategy is aimed at something very simple: connecting multiple channels so that they can offer integrated services . This means that two or more channels are linked directly to allow certain services to be performed. Let’s go to the examples! Clothing brands already operate frequently in e-commerce’s , which is of great convenience to the consumer public. Not everyone needs to go to a store to try on a piece or check the materials up close before buying. Likewise, it can happen that a purchase does not please, due to a size, for example.