Have you ever wondered how some companies manage to attract so many customers? What do they do to stand out in the market? Why do their products sell so much while others get stuck Saint Vincent and the Grenadines Email Lists The secret to success is certainly marketing . Those who dominate marketing know everything about the market: how to position themselves, how to win over customers, how to deliver value to their audiences and, of course, how to generate profit and competitiveness with all of this. Saint Vincent and the Grenadines Email Lists However, we are talking about a set of knowledge, it is not just about selling products. It encompasses a range of concepts, strategies, channels and methodologies, which have been constantly changing over the years to adapt to social change. To dominate the market , then, one must master this science. That’s why we are now going to talk about everything you need to know from Traditional Advertising to Saint Vincent and the Grenadines Email Lists Digital Marketing ! In this article, you will learn.
what is marketing
Marketing is an area focused on generating value on the product, service or on the brand of a business, with the objective of conquering and retaining customers Saint Vincent and the Grenadines Email Lists . To understand what marketing is, then, let’s turn to some representative names and institutions in the area. The American Marketing Association (AMA), which represents marketing professionals in the United States, provides the following definition: Saint Vincent and the Grenadines Email Lists “Marketing is the activity, the set of institutions and the processes to create, communicate, deliver and exchange offers that have value for consumers, customers, partners and society in general”. This definition shows the scope of the marketing concept. Also note that the focus of this activity is not selling products to customers, as many might think. Marketing works with the generation of value, Saint Vincent and the Grenadines Email Lists and this must happen in the perception of different audiences about the cost-benefit that the company delivers. Already The Chartered Institute of Marketing , which represents the area in the UK, defines marketing as: “The management process responsible for identifying, anticipating and satisfying customer needs profitably.” This is an important contribution to understanding what marketing is: Saint Vincent and the Grenadines Email Lists customer needs. They are inherent to being human – it is not marketing that creates them. However, this activity must know how to perceive people’s needs and arouse the desire to fill them.
Marketing Objectives
Can you say what marketing is for Saint Vincent and the Grenadines Email Lists. Anyone who thinks that it is only for selling products is wrong. The marketing goals can be much more comprehensive and help achieve different results for companies. Let’s look at some of them now. 1. Sell more Selling: yes, this is one of the main marketing goals for organizations that put products or services on the market. It is marketing’s role, then, to prepare the strategies so that they meet the customers’ needs and increase the chances of sales success . 2. Build customer loyalty But the role of marketing doesn’t end with Saint Vincent and the Grenadines Email Lists the sale. The company must remain close to the customer so that he does not forget the brand and buys again. Remember a classic phrase: retaining customers is much cheaper than attracting new buyers. 3. Increase visibility Another objective that marketing helps achieve is to increase the visibility of the brand and its products. However, it is no use seeking visibility with Saint Vincent and the Grenadines Email Lists a public that has nothing to do with the company. To optimize marketing investments, strategies must be focused on the right people: those who are most likely to become customers. 4. Manage a brand Marketing is all about branding . Building a brand takes place in the minds of consumers . And for them to absorb the brand image, it needs to make its values and purposes tangible Saint Vincent and the Grenadines Email Lists through marketing strategies – in an advertisement and in the pricing of products, for example.