In one way or another, marketing has always been based on interruptions. Companies took people’s attention away from their daily tasks to show how product Slovakia Email Address or service Y would be beneficial in their lives. But times have changed.
Digital transformation and radical changes in consumer behavior have changed the rules of the game forever. Therefore, companies needed to create new ways to win and keep their customers , and Inbound Marketing was the best of them. Millions of companies around the world use this attraction strategy that brings excellent results. Want to learn more about the subject and see if Inbound is for you
What is Inbound Marketing Attraction Marketing
Inbound Marketing is a set of marketing strategies based on the idea of creating and sharing content aimed at a specific target audience, to gain permission to communicate with your potential customer directly, creating a relationship that can be lasting .
In short, Inbound Marketing is the strategy in which customers come to your company, attracted by your message. From there, it becomes easier to present your solutions and turn them into customers and even brand promoters .
Origin of Inbound Marketing
How did Inbound Marketing come about? At what point did brands understand that they should not interrupt their consumer, but rather help them and create relationships? Let’s explain it in this thread! The term was first used by Brian Halligan, co-founder of the HubSpot company .
This book contains the main guidelines of Inbound Marketing and can be an interesting reading for anyone who wants to improve in this area.
If we go deeper, we will see that the concept of Inbound Marketing arises parallel to Digital Marketing and the relationship between the consumer and advertising, in this case, Internet users and online communication.
If before the consumer had no control over what he consumed, on the internet he can choose everything: channels, content, ways to consume, etc.
Therefore, there is nothing better than to win him over with what he himself wants to absorb . Hence the importance of working with intelligent strategic planning and high performance actions. Inbound is like a magnet, which attracts the customer through published content.
Inbound Marketing vs. Outbound Marketing: understand the main differences
The cost is lower and results can be measured quickly and accurately.
Benefits of Inbound Marketing
Is it worth investing in Inbound Marketing List Provider Let’s present 8 reasons for you to understand the importance of strategy for your business. Attracting potential customers through relevant content brings multiple benefits to your business, be it big or small, B2B or B2C .
The traditional marketing model has some shortcomings that do not exist in Inbound.