It is now clear to you what transactional Scotland Email List are and who they are for. But are they really beneficial? Implementing them in a process can take some work, so it’s worth highlighting their benefits. That’s what we’re going to talk about now. Increase customer confidence Regardless of whether you have an e-commerce or Scotland Email List a team working with inside sales , transactional Scotland Email List can increase people’s confidence in your company. They make it clear that you care about the customer’s needs and want them to have the best experience possible.
Optimize engagement
Engagement is one of the great goals in Digital Marketing . Scotland Email List After all, you can take a variety of actions to attract leads and convert them, but if they don’t care about a message and don’t engage with it, your strategy simply won’t pay off. When your company takes the first step of informing and interacting with the customer, the person is more likely to feel inclined to engage Scotland Email List with what you are talking about . In this sense, transactional emails are an opportunity to place CTAs in front of the user so that he can continue interacting, because this type of email is four to eight times more likely to receive clicks . That’s why it’s worth inviting the person to read some content on your blog, download an Scotland Email List eBook, answer some questions in an interactive quiz, and even access an offers page.
Stimulate additional sales
There is a cost to get a new customer, Scotland Email List which is measured by the CAC (customer acquisition cost). So it’s great when we can encourage you to make additional purchases. Transactional emails can help you with this issue. This happens precisely for customer satisfaction. As this detailed communication makes him Scotland Email List trust your company more, it is natural that he will want to come back more often. Improve brand recognition The more you can talk to people, the more your brand tends to stick in their minds. So take advantage of the fact that recipients are more likely to open transactional emails. See how interesting: while the average opening rate of marketing emails is between Scotland Email List in transactional emails the proportion reaches Scotland Email List . Since the user is more willing to open your email, use this to improve your brand awareness .