When analyzing Google’s vast array of ranking factors , it’s easy to see that most Vietnam Email List of them point in the same direction: user experience. The search engine team has always made clear its interest in delivering the best content available to its audience, but it has highlighted, especially in recent years, that the environment in which this information is found should receive the same attention Vietnam Email List . The experience on the page meets the most modern theories of Marketing in which the consumer experience is at the center of strategies and, in this article, we analyze it in detail. The page experience is a ranking factor that gathers metrics focused on the responsiveness, interactivity, security and speed of websites. Its purpose is to ensure user satisfaction with web pages , regardless of their content. We shouldn’t confuse Vietnam Email List this factor, however, with “landing page experience,” which is a measure used in Google Ads to estimate the relevance of pages to the sponsored ads created for them. With this update, Google reaffirms its commitment to improving the web for everyone, avoiding uncomfortable situations such as annoying Vietnam Email List pop-ups or unwanted clicks. Note in the example below a user who wants to click “no and go back”, but ends up accidentally selecting the first option due to an unexpected pop-up that moves the buttons.
Why should I care about this new ranking factor
Those who work with SEO know that the area gathers a Vietnam Email List huge amount of official information, but it is also full of hypotheses and good “hunches”. For marketing and strategic reasons, Google does not reveal the details of its ranking process, which forces companies Vietnam Email List and professionals to focus on their own tests and theories. Many of them, by the way, turn out to be true, but these discoveries are far from reaching the speed of search engine updates — in 2018, for example, their algorithm registered 3234 updates ! So many changes are capable of making websites gain or lose positions instantly. However, even though most changes come silently, Vietnam Email List some changes have so many implications for the web that the search engine team has a duty to announce them. This is the case with the Mobile First Index and, more recently, the experience on the page. With the worldwide explosion of mobile devices, the internet took on a new format that is being contemplated by search engines. Smartphones are already the main means of access in the world, which is why Google considers it so important that your website is properly prepared to receive this type of traffic.
What changes for the user
Techniques and good practices of Vietnam Email List (User Experience) are nothing new for developers, but let’s face it that most sites don’t mind giving up many of these elements for marketing reasons. Pop-up windows, for example, are one of the most hated features in the history of the Internet Vietnam Email List although their performance in many strategies divides the opinion of professionals Vietnam Email List their creator, Ethan Zuckerman , has even publicly apologized for the invention. popup windows Source: Google Webmasters But the frustrations a page can provide go far beyond that. Sites with elements that suddenly disappear (including text), attractive buttons that encourage clicks but don’t have any links, unsafe navigation alerts, pages that simply don’t load and several other constraints. Given all this Vietnam Email List , Google’s argument is very simple: what’s the point of having exceptional content if your users can’t enjoy it with comfort? In this sense, the search engine team makes it clear that it is committed to making the web experience more pleasant for the public, which does not mean that the classic advertising actions Vietnam Email List will no longer exist, but certainly many of them will have to be revised.