In marketing , every detail implicit in the product or service being offered impacts the consumer in a certain way Sri Lanka Email List stimulating or hindering the purchase.
What is Color Psychology
The Psychology of Colors is a study that seeks to understand human behavior in relation to colors . Even knowing the importance that colors have .
How to apply Color Psychology in marketing
According to some surveys, of consumers consider that visual appearance is the factor that contributes most to the final purchase decision. “The color represents 85% of the reason you bought a specific product,” according to Neil Patel of Quick Sprout .
Don’t neglect the Psychology of Colors in your projects. A wrong choice of color for your brand, packaging or advertisement can lead to unsatisfactory results. Some studies can help all these choices very quickly. The staff of Cypress developed a wheel based on this illustration, showing a more playful way all these feelings.
In this representation, the author considers that there are eight primary emotions: anger, fear, sadness, disgust, surprise, curiosity, acceptance and joy. Realize that there are positives and negatives in each of the shade variations.
The colors in the images
Yellow and Purple are complementary colors on the chromatic disk.
You can use from Analogous, Monochromatic, Triads, Complementary, Composite, Tonal Variations or Custom compositions.
You’ve probably already heard about Flat Design.
The colors in the videos
If your product, service or strategy involves audiovisual production, it is interesting that you pay attention to the famous Art, Photography and Production Direction List Provider .
As you can see, there are positive and negative feelings for colors.
Now you will learn a little more about the concept of each color and how they can improve your results.
