The influencer points to this beer as ” The best trick that industrial beers have invented” , since he ensures that this alcoholic beverage is only a diluted beer, therefore, it has more water, likewise you can see how the tiktoker ensures that the strategy is to sell less beer and more water, which is why its cost of production is reduced and the price in stores lowers. Within the video you can see how the tiktoker points to beer as a trick invented by industrial beers, since, in a nutshell, they sell more water than beer and in turn the cost of these can be higher, due to.
They sell it as a premium beer, especially for people who take care of their figure, since it has less alcohol and fewer calories. It should be noted that ultra beer, according to the influencer , is a “great trick”, since he points out that at the time of having a lower production cost and a high sale cost, this generates a wide profit regime, since by selling more water, profits increase and costs decrease; However , it is worth mentioning that the intention of the tiktoker is unknown, it was to publicize the financial power of one of the best known beers for being low in calories. Less than half of marketers trust TikTok’s investment; 70 percent trust the investment in Google and 60 percent in Meta.
Beer Is Just 4 Calories Per Bottle
In 2020, TikTok was downloaded more than Bahrain email list times and its use is prioritized by those under 30 years of age. Despite being one of the fastest growing apps since 2017. Marketers and advertising agencies have a low perception of trust in the social network for campaigns. Although the TikTok boom is sweeping adoption by new generations, marketers have little confidence in investing in a marketing strategy focused on the social network; 70 percent bet on Google and 60 percent on Facebook of the parent company, Meta, says information from Digiday. TikTok has proven to be very successful in younger audiences, under 30 years old, and since its launch in 2017 its growth seems non-stop, an issue that is being taken into account by marketers.
Since brands are taking it as an option for their advertising plans. As of 2020, the social app has been downloaded more than 315 million times. Making it one of the leading apps on Google Play and the App Store worldwide, Statista data indicates. Although all kinds of creators and brands are turning to the platform. As a way to conquer younger audiences, the truth is that agencies do not believe that everything they. Invest in the platform is worth something. Agencies and marketers are not optimistic about investing in TikTok The perception that agencies have about the social network and the impact that their clients will have is not encouraging.
The Alcoholic Beverages
According to Digiday, only 20 percent are confident that it will work. Advertising investment channels such as Google, Facebook and. Instagram have the highest preference with 70 percent, 60 percent and 60 percent, respectively. YouTube also has a large influence with 40 percent and surpasses Amazon. Although other data from Digigay indicates that TikTok ads are not only stickier than the average social platform. They also show a higher propensity to generate actions due to the ad. Ironically, TV, online display advertising and influencers generate more confidence in return on investment than TikTok. The logic of mistrust, at least in Mexico, lies in the fact that the most used social. Networks until January 2022 were own by Meta, that is, Facebook.
Therefore, it is not by chance that advertising investments are direct to Meta. Facebook manages to potentially reach 93 million Mexicans in the country via advertising campaigns. Instagram at least 32 million Mexicans, which represents 31.7 percent of. The active population in social networks over 13 years of age. Indicates the Digital 2021 Global Overview study Report published by We are social and Hootsuite. The irony is that brands seek out diversified audiences and through different channels; however, brands, agencies and marketers continue to rely on classic networks. The truth is that the format offered by TikTok is becoming more and more significant. The short video responds to the behavior of users on the Internet.