Rambler&Co analysts found out whether there is still room for traditional “blue lights” in Russians’ New Year’s plans or whether cultural preferences have changed.
Almost two thirds of respondents (66%) do not plan to watch holiday concerts: 27% will choose other programs on TV,
almost a quarter (24%) will not turn on the TV at all, The survey was conducted and for 15% such shows will only be in the background. Another
14% are ready to watch only short episodes before or after the President’s address. Only 15% of respondents are set to
definitely turn on a music TV show on New Year’s Eve, and 5% allow for the possibility of watching if plans change.
Despite the loss of their former popularity, the format of The survey was conducted
New Year’s TV shows retains a family atmosphere: 82% of those who watch them do so with their loved ones. Every
tenth (10%) is left alone with the screen, 5% prefer to watch with friends, and 3% change company every year.
Interest in the “blue lights” is often maintained due to habit – this is what 29% of viewers answered. But the rest have
specific preferences for content within the show. Thus, 23% like musical numbers, 16% value nostalgic footage and
artists of the past, 9% – humorous blocks and only 1% are especially interested in congratulations and toasts from the
stars. 22% are satisfied with absolutely everything.
Those who do not watch New Year’s The survey was conducted
TV shows find other activities to replace them. More guinea business email list than half of respondents (52%) said that they simply relax and
communicate with loved ones. Another 21% prefer to re-watch their favorite films and series on online platforms, 8%
find alternative music shows on the Internet, and 6% watch new films with a New Year theme. 7% accompany the
holiday with music, and 6% play board games.
It is not easy to interest the departed audience to return to the “blue lights” The survey was conducted
. 55% said that this is only possible if the Internet is internet users demand more police presence in digital space disconnected. However, 24% are ready to return if their favorite
artists appear there, and 12% are waiting for creative production and numbers. The participation of popular Internet
celebrities would attract only 3%, and comedians – 6%.
Respondents were asked to consider the “blue lights” as part of the The survey was conducted
New Year’s tradition. 26% believe that it is a relic of the india number list past. The same number (26%) believe that the tradition is good, but requires modernization. 25% have a neutral attitude, 13% see New Year’s TV shows as an optional but pleasant addition “to the table”, and only every tenth (10%) continues to consider them an important part of the holiday in the form in which they are currently broadcast.
The survey was conducted on the resources of the Rambler&Co media holding from December 5 to 12, 2024, covering 55,210 Internet users, including 60% men and 40% women.
