In a first-person interview, the founder of the marketing agency Slon, Svetlana Erofeeva, shared her experience and plans for the future of marketing in Marketplaces are doing badly the new year.
Let’s start by assessing the trends and business environment: Marketplaces are doing badly
- The growth of costs in all areas, from cost inflation, tax increases and staff salaries, requires optimization of marketing budgets, not reduction, but deeper analysis and forecasting of results. At the same time, I still encounter many mistakes in advertising that no one monitors. Efficiency is an important trend.
- Very narrow opportunities of domestic advertising platforms and decrease in return on investment on them, associated with the growth of appetites of monopolists and increased competition for user attention. Fatigue from advertising and decreased purchasing power lead to the need for more contacts, more creative approaches with inflationary growth of the advertising budget. The trend is saving on people and expensive agencies in favor of AI designers and marketers paired with neural networks. Marketplaces are doing badly Test creatives more often and track the impact on sales.
- People live in social networks and it is difficult to overestimate the importance of their behavior, habits of consuming large amounts of information, trusting their bloggers and resources. The main thing in marketing in 2025 is the relationships that need to be built with past, current and future clients for many years. But we need to start with changing the thinking of leaders and the ghana business email list team, relying on the regular application of the skills of the companies of the future in their business. The shortage of people and especially cool experts in Russia transfers the value of marketing to the paradigm of human-centeredness and care for the needs of employees, partners and clients.
What opportunities do I see for enhancing marketing and sales in this reality? Marketplaces are doing badly
- Research of needs based on personal experience of communication and development of clients CustDev
- Growing importance of improved loyalty programs that include not only pure material benefits but also entertainment, support and surprise of customers
- Automation and analytics of feedback on customer requests, humanization of technical support and responses to complaints and reviews as opposed to robotic replies. Communications and reputation are an important focus in 2025
- Emphasis on meaning and usefulness in brand content instead of copying popular videos and trying to catch up with hype and instant sales based on emotions.
- Regular testing of advertising hypotheses and 6 cybersecurity tips for working from home conversion points of contact according to the HADI cycle, no need to copy competitors and choose an agency that has already worked with them, look for a new fresh look and idea ability in your partner.
- The personal contacts of the team with consumers are hard to overestimate. People miss quality communication and respectful attention, they will appreciate the time the brand devotes to them. Organize high-class events and surprise guests.
- Marketplaces are doing badly. Consider this trend and do not bet too much on growth on these platforms, an overheated market, non-working advertising tools, indifferent support of monopolists and sellers and buyers do not bode well. Calculate the costs more carefully and think 10 times why you are going there.
- Collaborations with partners on similar target audiences, complementary services and products, joint events and activities are an opportunity to declare yourself and test the viability of the business model
Why do small businesses need #elephantinmarketing right now?
- the predicted consolidation of the market and the closure of a large number of weaker companies due to the impossibility of obtaining credit and rising india number list costs automatically increase the risks and likelihood of bankruptcies without strengthening their positions in the market
- Growing competition for consumers increases demand for strong experts
- we optimize your investments in promotion and strengthen your offer in the eyes of buyers, there are no quick solutions, but we guarantee you involvement and regular search for opportunities, the time has come to trust the professionals.
