Pillar-content-reporting in the animated example above. The green data represents traffic for all topic clusters together. And the other colors denote the traffic to different individual topic clusters. (you can also change the view above from sessions to other metrics. Like conversion rates. Etc.) there are two key caveats to this report that you need to know. This only reports against organically-sourced (probably grass-fed) traffic.
Hubspot has found the sweet spot for cluster size is in between eight and 22 pieces of connected cluster content.) in which case. You may be focusing more on the success of an individual pillar to start. Rather than the overall growth of a cluster. Traditional pillar content (& topic cluster) hubspot reporting as a disclaimer. While i know there are many different marketing automation platforms out there. We use hubspot for marketing. If you don’t use hubspot.
The Type Of Behavior You
You are able to see a standard report for how all of your topic clusters are performing together. Which you can then further segment to the individual topic cluster level. I’m sure many of the Engineering Directors Email Lists principles behind the reporting tactics that follow below can be applied to your situation. Unfortunately. However. I’m not able to provide guidance on platforms i don’t use. Ok. With that bit of housekeeping out of the way. Let’s dive in. Under reports > traffic analytics > topic clusters.
The keyword you’re going after with a piece of pillar content will have high search volume. There may be cases where you are choosing to go after a keyword you believe will have high search volume in the future — meaning. You’re trying to own a keyword now. If that’s the case. You probably shouldn’t be hyper-focusing on traffic and expecting meteoric growth. Instead. You may want to zero-in on promotional strategies and beefing up your topic cluster. Are you measuring the topic cluster or the pillar content alone? Remember. As i alluded to above.
Example You Share Is An Example
A content pillar is not meant to be a standalone work of art — it should be the beating heart that lives at the center of a much larger. Strategically researched content framework called a topic cluster. Topic-clusters-pillar-content that means you’re going to want to measure the success of both the topic cluster and the pillar content individually. As the onus behind this strategy is to spark growth for all of your interconnected content. However. There will be some cases where you may be building your cluster out over time. Instead of “going live” with all of your content assets ready for publication.
