Someday I will create a personal deck following the example of the Callibri company with their tarot of the marketer. How do you think the arcana should be interpreted? For Speed of distribution and example, the arcana of the “Lovers” can reflect involvement, and the “Devil” – attraction through emotions and temptation.
Key SMM metrics 2025: what is more important – likes, comments or reach? Speed of distribution and
I believe that the importance of these three metrics will fade into the background. And what SMM performance indicators will become key, we analyze below:
- Deep engagement: we measure not only likes, but also active interaction. This includes time spent with content, video rewinding, re-watching, etc.;
- Conversion and delayed conversion: metrics like LTV and customer retention will play a key role;
- Emotional response: With the development of sentiment analysis, it will become possible to assess the emotional effect that content has on users;
- Speed of distribution and virality: how quickly the material spreads, what reach it gets through reposts and recommendations – all of these will become important metrics;
- Interactive metrics: With the popularity of surveys, quizzes, and AR activations, it will be important to consider engagement metrics for these elements.
Humor vs. serious content in SMM 2025: what will the audience prefer? Speed of distribution and
The fashion for strict content has not yet arrived, and this is good. Social networks are life online. And how can you imagine it without humor? It sounds pretty sad. Initially, they were conceived as platforms for communication, implementation and entertainment, we should not forget about this. But this was before the capitalization of Internet resources.
Research shows that content that includes memes generates much more interest than more formal posts. According to statistics, users, especially those aged 13 to 35, actively share memes – 55% of them do so weekly.
A striking example of “funny” content is the numerous parodies of the brutal steward Daniil from Aeroflot . Many companies tried to repeat the success of the original, some even dreamed of making Daniil their ambassador. But those brands that approached the integration with excessive seriousness ended up in the shadows.
Humor in SMM is like a conversation over a cup of coffee with a friend: the conversation can be serious, but a joke always helps relieve tension and establish a connection.
I believe that creativity with humor will inevitably be one step ahead of colorless delivery of information. Social networks without such an approach lose their charm, becoming dry and lifeless – like a city where laughter and joy are forbidden. Everything looks perfect, but the soul seems to be missing.
Anti-trends in social networks 2025: techniques that no longer work Speed of distribution and
- “Successful success” and excessive pathos.
The concepts of mentoring and “perfect life” are new zealand business email list beginning to cause skepticism and fatigue among the audience. People value sincerity and are ready to see the imperfections of brands. Priorities have changed, and zoomers have grown up. The boomer aesthetic is fading. - Overly polished content.
Perfect pictures without soul fade into the background. The audience prefers honest and lively stories, including those with a little self-irony. - Focusing only on the number of subscribers.
The race for the number of subscribers is no longer relevant. The key indicator is engagement and the quality of interactions. - Mass following and mass liking.
These methods have lost their effectiveness and are marketplaces are doing badly perceived as spam. The focus is shifting to organic growth through content value. - One format for all platforms.
Universal content for all social networks no longer works. Each platform requires unique formats adapted to a specific audience.
SMM Insights: What Trends to Watch in 2025
In conclusion, I will share which trends are definitely worth betting on next year. P.S. No magic or Tarot cards.
Here they are, the top social media strategies of 2025:
- Personalization and hyper-segmentation. Content will become more targeted. Successful campaigns will be based on deep b2c fax audience segmentation by interests, behavior, and needs;
- UGC — user-generated content. According to Nielsen research , 92% of consumers trust recommendations from other people, even strangers, more than other forms of advertising. UGC builds brand trust and increases engagement;
- Emotional Marketing with Elements of Humor + Newsjacking. Content that evokes genuine emotions — such as laughter, inspiration, or empathy — will win in 2025.
A faceless and “dry” approach loses its appeal; - Sustainability and Ethics. 70% of global consumers are willing to pay more for products from ethical brands. Companies that promote ESG strategy and social justice will gain an advantage.
