It is important to respond to the demands Italy Email List of new customers quickly, however, efforts will have little effect if the company cannot concretely demonstrate its value. The service provided does not always have immediate effects on the company’s results, hence the need to collect information that will help the operation to better understand the benefits obtained. Attention: it makes no sense to prepare extensive reports to present them only during contract renewal Italy Email List periods or when the customer expresses a desire to leave your company . The ideal is to monitor the status of each new company (B2B) or individual consumer (Italy Email List ) and activate them frequently. For those working with large volumes of accounts, automated systems are very useful. But it is also important to assess the possibility of having professionals dedicated specifically to this task. It’s easy to see the importance of these strategies for companies that maintain subscription services, but these tactics aren’t unique to this industry. Any company that tracks its buyers can develop loyalty actions Italy Email List for the base.
Say what the customer wants to hear
It seems cliché to say that we need to say what the customer wants Italy Email List to hear, however, this is closely linked to the success of loyalty strategies. But be careful: it’s not about “deceiving” the customer, it’s about understanding their demands and acting on them Italy Email List . Operations need to segment the base well to execute this type of strategy, in addition to ensuring that there is room for dialogue. The feedback of the service is important, but you should also consider the systematization of the procedures for assessing customer satisfaction. NPS methodologies are very simple to implement and can be very useful. Make sure you create conditions to respond individually to the most critical situations. It makes Italy Email List no sense to ignore the fact that the customer is not completely satisfied with your services. Often, a simple phone call helps to understand what the problem is.
Organize around the customer, not the company
It is impossible to have a good customer Italy Email List retention strategy if the company is not willing to adapt , seeking improvements in products and services and, of course, in customer service. To do this, it is often necessary to recognize that the path chosen to carry out a particular task is not ideal from the customer’s point of view, even if it is favorable to the operation of the business. Italy Email List More radical measures will face internal resistance. View objections as an obstacle that can be overcome, showing the results that can be achieved in the long term. 5. Value your brand When developing a customer acquisition strategy, we generally focus on the company’s reputation. And why not keep this concern in Italy Email List the relationship with current customers? For this, it is important to have a well-structured communication plan, designed according to the customer’s journey in the company. Remember that evaluating the relationship means, for example, understanding that current customers should be the first to be up-to-date with your news. In SaaS subscription services this is a recurring complaint: companies seem to treat the people who arrive better than those who have Italy Email List been part of their customer portfolio for longer . This also happens in B2B .