Get ready Black Friday is coming! So it’s also time to take care of the SEO for Black Friday.
In Latvia Email Address , Black Friday takes place on the of November as always, the Friday following Thanksgiving which is celebrated in the United States.
But 2020 is not just any year it’s a year completely affected by the new coronavirus pandemic . Consumers and companies changed habits and priorities throughout the year. Therefore, Black Friday 2020 and the SEO optimizations you need to do will also be affected.
Next, we’ll analyze what are the expectations for the date this year, how SEO can help in this scenario and what strategies you should adopt to have better results in your e-commerce.
Black Friday in a year of pandemic
The coronavirus pandemic is a landmark event for retail in the year 2020. The disease that paralyzed the world affected people’s habits, purchasing behavior and company routines. Therefore, Black Friday 2020 will not be like the others. First, you need to consider the strength of e-commerce since the beginning of the pandemic . People had to stay at home, and physical stores had to suspend service to prevent the spread of the virus.
As a result, consumers who had never shopped online became e-commerce habitues, while stores that had not yet sold online created their online sales channels to find customers. As a result, internet sales took a leap: digital retail sales grew from January to August 2020, compared to the same period last year.
The Importance of SEO for Black Friday
An SEO look at your business’s Black Friday strategies can boost your sales.
Maybe you’re focused on creating paid campaigns on Google Ads to show up in consumer searches.
The promotional campaign can be very expensive if you only work with paid media. So SEO also helps to bring organic traffic to the site and reduce the cost of acquiring customers on Black Friday .
12 SEO optimizations to sell more on Black Friday 2020
Below you will learn the top SEO optimizations for Black Friday that will increase your sales during the promotional period. The intention is to fulfill the goals mentioned above and make your sales boom List Provider.
It’s the foundation of the SEO strategy without it, it’s no use optimizing content or gaining backlinks, as Google and the user first need to find and understand your pages.
On Black Friday, you want your pages to be crawled, indexed and ranked , right? Then take the audit to review the basics of technical SEO ,
