Scrum teams work in short Taiwan Email List week cycles (called sprints) where market feedback is used to improve campaigns and products. One of Scrum’s priorities is collaboration. The methodology foresees daily meetings (called stand up) to share the activities of each member, which generates transparency and improves communication. Taiwan Email List In addition, marketers work in dedicated and integrated teams, not only with each other, but also with other sectors. To organize this work, the team is divided into three different roles: Product owner (professional who has an overview of the campaign or product to drive each sprint); Team members (team of Taiwan Email List multidisciplinary professionals).
Scrum Master (professional specialized in the methodology and focused on the process) Taiwan Email List . In addition, the Scrum methodology often uses visual tools to make it easier for all members to follow up on activities. Basically, the following resources are used: Taiwan Email List Product backlog (lists the team’s ambitions and how it intends to get there); Sprint backlog (lists the projects and deadlines that need to be met in each sprint); Taiwan Email List Scrum board (shows each member’s activities and their current sprint status). So, in practice, four types of meetings are held in each sprint during the process of creating a campaign or product. Thus, they make up an iterative process based on feedback, in which goals are achieved step by step.
Kanban is a visual process management methodology
This word has Japanese origin Taiwan Email List and can be translated as “panel”. This panel consists of a board (known as a Kanban Board) that allows you to easily view the entire workflow . For many companies already using this method, it consists of a whiteboard of post-its on the wall or online cards. That framework is what makes it simple Taiwan Email List and affordable. It is divided into columns that represent the steps of a project. In Content Marketing , for example, it could be divided into research, planning, Taiwan Email List writing, designing, editing, reviewing, promoting, measuring and optimizing. In a simple model, it could only be divided into.
In progress; Finished. For each step, the board should report Taiwan Email List the tasks required and those responsible for them. As tasks change status, they are moved around the frame from left to right. The board can also include a backlog of tasks that are not Taiwan Email List yet ready to be worked on (in some cases, it works like a brainstorm). In this way, Kanban offers a dynamic view of the whole , allows you to easily manage tasks, provides transparency for the entire team and also helps to focus on priorities. In addition, the board eliminates the need for multiple meetings that Taiwan Email List would only serve to update the team on the progress of activities.
Combination of Scrum and Kanban methodologies
Scrum ban, as the name implies Taiwan Email List is a combination of Scrum and Kanban methodologies . In general, it consists of adopting Scrum’s steps and concepts with the visual methodology of Kanban. Thus, the task board is used to view the tasks for each sprint, so that teams have a broad and simplified view of the project’s progress Taiwan Email List . It is up to the company, then, to define how to organize the teams and if there are predefined roles (such as product owner and scrum master). Scrum ban users often want a little more flexibility in adopting Scrum or are transitioning from a less mature agile methodology to a more mature one. lean Lean is an agile methodology framework focused on streamlining processes . The word “lean” can be translated as “lean” Taiwan Email List , which helps to understand the proposal of the methodology: to make processes leaner to use only the necessary time and resources. Lean is suitable for small and more objective companies and projects. It is not by chance that it gained strength in the universe of startups , which have lean teams and scarce resources and need Taiwan Email List to scale their business quickly.