No sooner said than done. But building reach requires a large flow of content. They tackled it on a grand scale: they hired professional effective use of virtual reality in innovative advertising campaigns writers with the assignment to write a lot of posts (one of those first professional writers was Ernst Jan Pfauth ). And Boris himself of course continued to blog .
That push for sufficient content has undoubtedly been one of the success factors. Of course, quality remains important. But you also have to persevere, keep publishing enough. Persevere.
“’It takes 4-6 years to become an overnight success’, they say in the US. It’s a bit like the founders of Intel said: we didn’t know it was impossible. That’s relatable. When you think back how much effort it took to get here and how much perseverance you need to be taken a little bit seriously, what we achieved is incredible. But we didn’t know that. We just enjoyed it.”
It’s better to ask forgiveness than to ask for permission
The battle between content and page views
Of course, a lot has changed since then. Now, a team of 26 people is responsible for the blog, edited by an Editor in Chief . Boris sending out a quality himself is still involved on a daily basis. Continuing to push for sufficient output, setting boundaries and focus, but also indicating when the indicated boundaries may india number list be exceeded as far as he is concerned.
Because ‘it’s better to ask forgiveness
A than to ask for permission’ is one of his personal mottos. He doesn’t just pass that message on to colleagues, but also to his own daughters. “That sometimes leads to surprises, yes…” Like the time his 11-year-old daughter took an Uber taxi to the conference location on her own. He suddenly ran into her halfway through the day.
A lot of freedom for authors, in short. But with a clear focus on what the target group finds interesting. Authors are not judged on page views, but they must realize that these are important for the blog and the brand The Next Web.
