Affiliate contests in social networks are an effective tool for attracting new and engaging existing subscribers. They
reduce the cost of a subscriber by exchanging audiences Sending out a quality and reducing the cost of the prize fund. How to find a partner
to hold a joint drawing? Let’s consider the example of the O’KEY hypermarket chain.
1. Preparation of a commercial proposal for cooperation Sending out a quality
Already at the first stage, it is important to realize that the choice of a partner is mutual: it is necessary to prepare a
high-quality proposal for cooperation. We recommend creating a presentation that will clearly show the following
characteristics of your community’s audience and its activity: the gender and age structure of subscribers, the average
advertising reach and engagement of contest posts, as well as the geography of the target audience. In addition, it is
important to specify the requirements for partners, provide examples of successful contests with other
brands and offer contacts for communication in case of interest.
Apart from this, it is necessary to prepare all the necessary materials for provision to partners, for example:
1. Description of the competition mechanics and its rules;
2. Technical requirements for illustrating the competition post;
Example Sending out a quality
Technical requirements
- Format 1080×1080, the layout has the inscription “Competition”;
- Circe font;
- Use of standardized 2-color plates: red or green (from the provided files). The plate can be moved up or down, to the right or to the left depending on the layout. Scaling is not allowed;
- The placement of the style-forming element OK is permitted only in one size and in one placement location;
- The location of the partner’s logo is acceptable. The partner’s logo is aligned with the letter “c” in the word “competition”;
- IMPORTANT! If the partner plans to place a contest post on their account, they must use a template with the OK logo block;
- If a partner reposts to himself, then a second layout is not required.
Compositional requirements
- Light photos with accent elements of red and green colors;
- Frontal photos;
- Composite photos from above;
- Naturalistic image photos;
- Interior photos, table setting, people;
- The background is light, mainly natural texture: stone/wood/concrete;
- The depiction of alcohol in bottles and glasses on posts is unacceptable;
- The layout should contain no more than 20% text.
3. Examples of advertising texts for social networks.
2. Analysis of the target audience Sending out a quality
Before organizing an activity, you need to predict what your target audience is interested in . Let’s take as an
example a large retailer with a large number of competitions – O’KEY hypermarkets.
After analyzing the community subscribers, we found out that most of them are solvent young women, whose top
interests, in addition to food products, include: perfumes and cosmetics, household goods, clothing and footwear,
healthy lifestyle, etc. Companies from these areas will be our potential partners in the competitions !
But we should not forget that we were looking for partners for a hypermarket chain that covers all of these needs of the target audience. Accordingly, so that the audience does not flow to indirect competitors, we could work with suppliers whose products are already on store shelves.
3. Direct search for a partner
The interests of your audience are clear. Where can you find partner companies?
- It’s trivial to use a search site to find the “top” brands in target niches;
- We open the social network we need and see which of the found companies are actively running communities;
- We write directly to the communities’ PMs and offer them cooperation.
It’s that simple! This mechanic works great, as the recipient of the message is often directly interested in the development of the brand’s account on social networks. Maximum hit on target!
4. Sending out a quality proposal for cooperation
After analysis, send personalized messages to your potential supplier partners. Importantly, each message should
be tailored to the specific recipient to demonstrate that participation will be mutually beneficial.
Monitor your partners’ responses promptly and mali business email list be prepared to provide additional information or assistance if
needed. Support and feedback from your partners will help to strengthen their interest and involvement, even if you do
not immediately receive their unambiguous consent to hold the contest.
5. Convenient accounting
After sending out the newsletter, immediately create a as well as produce a dissertation, it is important table in which you indicate the name of the legal entity, brand, contacts of the person in charge (if any), a link to the community and the number of subscribers – this data will be useful to you in the future.
6. Organization and holding of the competition
In O’KEY social networks, 4 to 8 partner competitions india number list were held monthly. Initially, we initiated such projects ourselves , offering cooperation to brand representatives according to the mechanics described above. Currently, more and more companies themselves contact us, noting the effectiveness of such activities : a large number of participants, extensive coverage and high ER rates.
